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VP, Product Marketing

1Password

1Password

Marketing & Communications, Product
United States · Canada · Remote
Posted on Tuesday, June 4, 2024
We all have important information we need to manage, and protecting it should be easy. Over 100,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.
1Password seeks an entrepreneurial and data-driven Vice President of Product Marketing with deep cybersecurity expertise and a breadth of SaaS leadership experience to lead and scale our product marketing team. This individual will drive solutions, technical, and product marketing as we establish our next phase in the Identity and Access Management (IAM) category. Our mission is making security easy for businesses and individuals. Our next products will secure access to every application from any device or location. This individual will report directly to the Chief Product Officer and play a pivotal role in building and continuously shaping our product and messaging strategy by leading our positioning and market narrative.
Your primary goal will be to craft compelling narratives to evangelize our product value propositions, differentiate 1Password from the competition, establish our products as required elements of every cyber tech stack, accelerate urgency to buy now, and empower product marketing, marketing, and sales teams to position our products as the winning solution in the IAM space.
Your prime constituents and partners will be Sales, Marketing, Product, and Partnerships.
This is a Remote opportunity within Canada and the US.

What we’re looking for:

  • 10+ years of product marketing experience in the cybersecurity or IAM space.
  • 5+ years in a leadership role with a SaaS product company.
  • Proven track record of developing and executing successful product marketing strategies in a fast-paced technology environment, inclusive of geo-expansion.
  • Strong understanding of IAM products, market dynamics, and customer needs. Excellent leadership and communication skills, with the ability to inspire and lead cross- functional teams.

What you can expect:

  • Impactful Work: Play a pivotal role in securing digital identities and protecting against cybersecurity threats.
  • Innovative Culture: Join a dynamic team that values innovation, creativity, and an entrepreneurial spirit.
  • Career Growth: Enjoy ample opportunities for professional growth and leadership development in a rapidly growing sector.
  • Competitive Compensation: Receive a competitive salary, bonus, and benefits package.
  • Key Responsibilities
  • Strategic Leadership: Define and execute a comprehensive product marketing strategy that aligns with the company's goals and market needs. Lead 1Password’s successful entry into the IAM market.
  • Team Leadership: Build, lead and mentor an already high-performing product marketing team. Foster a culture of innovation, collaboration, and accountability.
  • Market Intelligence: Conduct thorough market research to understand customer needs, competitive landscape, and market trends. Use insights to develop target buyer and user personas that inform product strategy and marketing campaigns.
  • Cross-Functional Collaboration: Work closely with product management, sales, and marketing teams to ensure alignment on product messaging, launch strategies, and sales enablement portfolio.
  • Product Launch: Execute the product launch process to successfully bring new innovations to market, raise customer awareness of new capabilities, and drive their adoption and usage.
  • Content Development: Lead the creation of high-impact content that communicates our value proposition, including sales pitch decks, white papers, case studies, product videos, and webpages.
  • Subject Matter Expertise: Support the marketing team with the development and execution of demand generation campaigns that resonate with our customers and drive adoption.
  • Solutions Marketing: Develop a solution-based marketing competency within the PMM organization and lead the creation of messaging and content that positions 1Password as the best solution to the access management challenges faced by our target persona inside our ICP.
  • Technical Marketing: Oversee the technical marketing function to ensure technical accuracy in all marketing materials and provide deep product expertise to customers and partners.
  • Competitor Intelligence: Execute a robust competitive intelligence program that assesses competitor strengths/weaknesses and win/loss results, informs product roadmap priorities, and enables sales with strong competitor battle cards and depositioning messaging.
  • Influential communication: Evangelize 1Password, our products, and our value prop through thought leadership content, events, and public speaking.
  • Data-driven: Establish KPIs, guide and empower experimentation, and report on product marketing impact and ROI.
USA-based roles only: The Annual base salary for this role is between $269,000 USD and $363,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada-based roles only: The Annual base salary for this role is between $247,000 CAD and $334,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
What we offer:
We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:
Health and wellbeing
> 👶 Maternity and parental leave top up programs
> 👟 Wellness spending account
> 🏝 Generous PTO policy
> 💖 Company-wide wellness days off scheduled throughout the year
> 🧠 Wellness Coach membership
> 🩺 Comprehensive health coverage
Growth and future
> 📈 Employee stock option program for all full time employees
> 💸 Retirement matching program
> 💡 Training budget, 1Password University access, and learning sessions
> 🔑 Free 1Password account (and friends and family discount!)
Flexibility and community
> 🤝 Paid volunteer days
> 🌎 Employee-led DEI&B programs and ERGs
> 🏠 Fully remote environment
> 🏆 Peer-to-peer recognition through Bonusly
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this your Talent Partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
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When you apply for a position, refer a candidate, or are being considered for a role at AgileBits, Inc. (dba 1Password, 1Password, we, us, or our), your information is stored in Lever, in accordance with Lever's Service Privacy Notice. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background.
Candidates may also optionally choose to self-identify their race/ethnicity, gender identity, sexual orientation, age, and disability. These answers will help us evaluate our diversity and belonging efforts. You do not have to answer these questions—your answers will not be linked to your name or job application, will not be visible to the hiring manager reviewing your application, and will in no way affect your job application. If you have any questions about the collection or use of this information, please contact [[email protected]].
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