Description

You will be responsible for the successful design and technical delivery of complex, enterprise-level Salesforce Marketing Cloud solutions for our customers. These technologies include but are not necessarily limited to Salesforce.com products and APIs and Marketing Cloud studios and builders along with cross-cloud integrations.

The solutions you design are built for the long term and will scale with the customer's growth plans seamlessly. You have proven experience in designing scalable and high-quality solutions for large enterprise clients. You should be able to understand the requirements of the client, collaborate with various internal and external teams, document the solution design, and finally deliver a quality implementation of the project.

You should be able to support customers in the process of designing, developing, coding, and launching complex email campaigns, dynamic content, and landing pages. You have experience coding HTML emails and landing pages, using Marketing Cloud’s proprietary scripting language (AMPscript) and Server Side Javascript. You should also be able to onboard on Agentforce Marketing and be able to build Customer Journeys.

In this role, we are looking for someone with sufficient hands-on experience in Salesforce Marketing Cloud and different Salesforce clouds, Integration, and Data Management.

Responsibilities

• Lead technical discovery sessions and discussions with clients, confidently articulating technical designs, integration strategies, and potential trade-offs to both technical and non-technical audiences.

• Collaborate with client stakeholders to define requirements, deliverables, set and manage expectations, and oversee day-to-day client interactions and resolve escalations.

• Work with customers to understand key campaign parameters such as subscriber audience, program frequency, degree of personalization, and overall creative approach.

• Drive hands-on technical implementation across various Marketing Cloud studios and products.

• Translate client requirements into detailed, well-understood technical and functional documentation.

• Manage the technical aspects of projects, including responsive email and landing page campaigns, custom development, integrations, and data migration elements of a Salesforce implementation.

• Build solutions that utilize out-of-the-box features and modules in Salesforce Marketing Cloud as far as possible.

• Provide guidance on the technical integration of third-party systems.

• Ability to understand a project and deep dive to debug issues.

• Lead, mentor, and guide a small team of technical consultants and developers, overseeing their day-to-day work, ensuring code quality, and adherence to best practices.

• Guide all the teams on best practices for code, naming conventions, and documentation.

• Define project goals and timelines.

• Liaise with Salesforce product teams to support client implementations.

• Maintain a target billable utilization aligned to the role.

• Working remotely, while collaborating with global teams for delivery across geographies. We may need you to be flexible with your work hours.

Requirements

• 5-8 years of deep, hands-on experience in Salesforce Marketing Cloud (Email Studio, Journey Builder, Interaction Studio, Einstein, Automation studio, etc.)

• Expertise with building dynamic HTML Emails, Templates, Landing Pages, and reusable content blocks using mobile-first HTML, CSS, Javascript, and JQuery.

• Familiar with AMPscript and SSJS

• Familiar with PSD to HTML conversion

• Good to have knowledge on Agentforce Marketing

• Knowledge of different integration patterns

• Understanding of the Salesforce product suite, including Sales, Service, Commerce and Community Clouds

• Familiarity with building complex solutions with the use of Data 360 and MC products like MCE, MC Personalization (formerly known as Interaction Studio), and MC Intelligence (formerly known as Datorama)

• Understanding of systems architecture and ability to design scalable performance-driven solutions

• Understanding of key design patterns and large data volume limitations and best practices

• Understanding of data sharing and visibility considerations and how these play into platform architecture

• Familiarity with API(Soap and Rest) and SQL

• Knowledge of data integration tools and experience integrating with other Salesforce clouds

• Active Salesforce certifications or ability to achieve relevant certifications upon hire

• Preferred Salesforce certifications

  • Salesforce Marketing Cloud Email Specialist

  • Salesforce Marketing Cloud Administrator

  • Salesforce Marketing Cloud Consultant

  • Salesforce Marketing Cloud Developer

  • Salesforce Data Cloud Consultant

  • Salesforce Administrator

  • Salesforce App Builder Certification

• Good to have Salesforce certifications

  • Salesforce Marketing Cloud Personalization

  • Salesforce Marketing Cloud Intelligence

  • Any Cross cloud certification