Description
Tableau empowers millions of users globally to transform complex data into actionable insights, driving a data-driven culture in organizations of all sizes. As a core part of the Salesforce ecosystem, Tableau is accelerating innovation and expanding its leadership in the analytics market.
We are seeking a highly motivated and strategic Product Marketing Manager to drive our highest-level messaging, positioning, and activation for the Tableau portfolio. This role is central to defining how Tableau is understood by the market, key business personas, and internal stakeholders.
You will be the architect of Tableau’s overarching portfolio messaging and positioning, ensuring coherence across our full product suite. A critical component of this role will be business persona targeting and messaging, developing deep expertise in the pain points and aspirations of key executives and functional buyers.Additionally, you will play a leading role in keynote development and execution for major global events, crafting and delivering the main stage story that showcases Tableau's vision, innovation, and value proposition.
Success in this role requires a strategic mindset, exceptional storytelling abilities, and the capacity to synthesize complex product and market information into clear, resonant narratives. You will collaborate closely with Product Management, Executive Leadership, and the broader Marketing team to deliver a unified and impactful message that accelerates pipeline and strengthens Tableau’s market leadership.
Responsibilities & Impact
- Lead and create the core value proposition and selling points.
- Translate our marketing initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.
- Operationalize our internal marketing communications.
- Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.
- Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
- +Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.
Required Skills:
- Product Marketing Foundation: 5+ years of experience in Product Marketing for an enterprise SaaS or analytics product, including GTM planning and content development.
- Strategic Narrative & Synthesis: Proven ability to synthesize complex technical and market information into a clear, compelling, and executive-level narrative and value proposition.
- Keynote/Event Experience: Direct experience in producing, editing, or managing content for large-scale industry keynotes or flagship company events.
Preferred Skills:
- Executive Presence: Exceptional communication, writing, and presentation skills necessary to influence executives and deliver high-stakes presentations (live and recorded).
- Cross-Functional Leadership: Demonstrated success in leading and aligning cross-functional teams (Product Management, Sales, Creative) without direct reporting authority.
- Business Acumen: Deep understanding of enterprise business challenges, organizational structures, and the process of selling complex B2B software to functional buyers.
- Analytics Domain Expertise: Prior experience in the data, business intelligence, or analytics software space, with familiarity with modern data stack concepts.
- Salesforce Ecosystem Knowledge: Familiarity with the Salesforce platform and clouds, and the ability to articulate Tableau's value within the broader Customer 360 context.