Applications will be accepted until 12/19/2025.

Description

Tableau empowers millions of users globally to transform complex data into actionable insights, driving a data-driven culture in organizations of all sizes.

We are looking for a motivated Growth Marketing Manager to own the strategy and execution of innovative product growth programs to support Tableau’s crucial self-service business. This role is central to driving adoption, engagement, and conversion for users starting their journey with Tableau through our product-led motion.

You will collaborate cross-functionally with Product Management, Product Marketing, Campaigns, and Content teams to develop messaging, positioning, in-product campaigns, and digital strategies grounded in user research and data analysis. Your success will be defined by your ability to drive growth of our self-service customer base and accelerate the path to a qualified sales pipeline.

The best candidates will be highly collaborative, deeply analytical, and possess a "get-it-done" mentality, thriving in a fast-paced, high-growth environment.

Your Impact:

• Growth Strategy: Own and execute end-to-end product-led growth programs within the self-service customer journey (e.g., free trial, onboarding, feature adoption) to increase conversion and retention.
• Conversion Experiments: Design and manage conversion experiments, including testing packaging, pricing, and journey optimizations to increase trial-to-paid rates and average revenue per account.
• Product Storytelling: Turn technical capabilities into simple, compelling narratives across web, ads, and lifecycle channels, ensuring consistent and persuasive messaging for self-service users.
• Campaign Development: Drive scalable and automated growth by developing, managing, and optimizing programs across website, email, and in-product messaging channels.
• Cross-Functional Alignment: Develop and build consensus across Campaigns, Creative, Digital, Sales, and Product Management teams for key self-service initiatives, ensuring alignment on goals and execution.
• Reporting and Analysis: Analyze and report on the performance of growth programs, combining funnel data, conversion metrics, and A/B test results to iterate and optimize marketing efforts for maximum impact.

Required Skills and Experience:

• 5+ years of experience in product marketing, demand generation, or growth marketing, preferably in a B2B SaaS environment with a focus on self-service or Product-Led Growth (PLG) motions.
• Hands-on experience with growth marketing initiatives, including website optimization, trial/freemium activation journeys, and in-product messaging campaigns.
• Strong analytical skills, including comfort working with funnel data, conversion metrics, and A/B testing methodologies to guide strategic decisions and demonstrate business results.
• Strong written and verbal communication skills with the ability to create clear, succinct messaging and present findings to cross-functional stakeholders.
• Proven ability to work collaboratively and drive initiatives across multiple teams without direct reporting authority.
• Comfortable picking up and leading new projects even in the face of ambiguity.

Preferred Experience

• Direct experience executing marketing programs specifically within a self-service or product-led growth (PLG) business model.
• Web and mobile first go-to-market experience is a plus.
• Familiarity with A/B testing methodologies and experimentation tools.
• Expertise in data visualization, business intelligence, or analytics software/industry.
• Experience with Salesforce products and ecosystem.