Description
About the Position:
The Analyst, Paid Search plays a vital role in supporting Salesforce’s global paid search efforts, with a focus on campaign execution support, data analysis, and agency coordination. This individual is responsible for assisting in the day-to-day operations of the channel, ensuring that agency partners have the necessary inputs to execute effectively, and compiling performance data to support broader marketing strategies.
This is an ideal opportunity for someone with a solid foundation in digital marketing who is eager to learn, execution-focused, and ready to grow their expertise within a high-performing paid search program.
Key Responsibilities
Support the relationship between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360.
Assist Product Marketing, Global Field Marketing, and Paid Media Teams by gathering requirements and campaign details to help communicate strategies and objectives to the agency.
Monitor agency execution to ensure it tracks against Salesforce’s goals, budgets, and timelines—reviewing deliverables and providing operational feedback under the guidance of senior team members.
Compile and review campaign performance data via reports and dashboards, identifying basic trends and preparing inputs for monthly and quarterly performance presentations.
Support the design & execution of A/B testing strategies, creative experimentation, and landing page updates by coordinating assets and tracking results.
Coordinate with cross-functional teams (regional marketing, SEO, analytics) to ensure paid search assets and tracking are aligned with broader marketing initiatives.
Conduct regular quality assurance (QA) checks on campaign tracking, naming conventions, and data quality to ensure adherence to brand and legal standards.
Help keep stakeholders informed by preparing routine performance updates and maintaining project documentation.
Required Skills & Experience
1–3 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries.
Foundational understanding of paid search platforms (Google Ads, Microsoft Ads, SA360) and paid search fundamentals.
Basic understanding of key business performance metrics and marketing measurement frameworks.
Experience working with digital agencies or internal teams to support marketing campaigns.
Ability to analyze performance data and identify basic trends and areas for improvement.
Strong organizational skills with the ability to manage tasks effectively with prioritization guidance.
Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.).
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Desired Skills & Experience
Exposure to global or multi-regional paid media campaigns.
Familiarity with Salesforce, B2B buyer journeys, or lead generation concepts.
General understanding of how Paid Search interacts with other channels like SEO and Display.
Solid communication skills with an ability to present data clearly.
Eagerness to learn and ability to adapt to feedback in a fast-paced organization.
What Success Looks Like
Collaborating effectively with agency partners and internal stakeholders to support campaign launches.
Ensuring accurate and timely execution of campaign updates and reporting.
Providing reliable data support and basic insights to the senior team.
Successfully prioritizing daily tasks with guidance from management.
Demonstrating a growing understanding of paid search strategy and business impact.