Description
The Director of SMB Marketing for Mexico is a dynamic, results-focused professional who will own the end-to-end marketing strategy, planning, and execution for the Small and Medium Business (SMB) segment in Mexico.
As a key member of the LATAM SMB marketing team, this is a crucial individual contributor role, with a strong emphasis on hands-on execution. The role requires a professional who can thrive in a matrixed, multi-stakeholder environment, with ultimate accountability for driving pipeline and sales growth for the SMB segment in the region.
Key Responsibilities
Strategy & planning: Define and implement the integrated marketing plan for the SMB segment in Mexico, focusing on new customer acquisition and expansion. Evolve the go-to-market strategy to ensure successful regional business performance.
Integrated marketing planning: Develop and execute a multi-channel, full-funnel marketing strategy to improve brand perception and generate pipeline in support of the regional growth goals. This encompasses brand awareness, content creation, data-driven digital marketing, sales prospecting, executive engagement, virtual/in-person field events, and third-party tradeshows.
Stakeholder alignment: Build a cross-GTM coalition by working closely and collaboratively with the LATAM SMB Sales organization, Sales Development, and the broader LATAM marketing team to incorporate SMB customers into the overall regional strategy.
Lead generation and development: Partner closely with sales on full funnel campaign execution. Enable sales teams with toolkits, templates, and campaign timelines to ensure alignment between sales and marketing efforts.
Business performance: Own key business and revenue metrics across the sales funnel. Be accountable for SMB marketing KPIs, tracking, measuring, and communicating program results. Continually optimize efforts for efficiency and scale, while investigating business health issues such as conversion and lead quality.
Budget management: Ensure optimal management of the marketing budget through careful prioritization of efforts.
Product & solutions: Drive product and solution initiatives and new product introductions into the region, setting and measuring performance against objectives.
Load balancing: As a member of a small LATAM SMB marketing team, this role may be expected to plan and execute marketing programs in Spanish-speaking South America as needed.
Qualifications
Experience: Proven field marketing professional with 10+ years of experience, with a track record of driving significant business impact as an individual contributor.
Leadership/Influence: Demonstrated ability to lead cross-functional initiatives and influence stakeholders without direct reporting authority, fostering a culture of innovation, continuous learning, and improvement.
Business Acumen: Ability to drive impact based on a deep understanding of market trends, business priorities, and corporate strategy (global and local). Highly driven individual with an execution focus and a strong sense of urgency.
Communication: Excellent communication and presentation skills, able to understand and effectively translate messages for senior leadership, sales, and marketing audiences.
Collaboration: Natural collaborator and relationship builder who thrives in a matrix organization, working effectively across different disciplines and cultures.
Language: Fluency in English and Spanish.