Description

Technical Program Managers (TPMs) play a critical role at Salesforce, leading large-scale, cross-functional initiatives within our Technology, Marketing & Products organizations. TPMs are responsible for programs and portfolios of programs from beginning to end, streamlining processes and fostering more effective communication. They work closely with executives and key company partners to drive critical programs and activities across the company.

We are looking for a highly skilled Senior Technical Program Manager (IC) to lead technology programs for SMB & Growth Marketing. This role is responsible for partnering with technology teams to define the vision, roadmap, and marketing requirements for current and future technology programs that leverage data, AI, and marketing technology to achieve marketing goals. You will represent the priorities and needs of the SMB & Growth Marketing organization, and work closely with our internal marketing technology and product teams who are responsible for implementing these solutions. This position requires a mix of technical program management, marketing knowledge, and marketing technology expertise. The ideal candidate is an expert IC leader who can partner with technology teams to define requirements, drive cross-functional alignment, partner with technical teams, influence executives, and lead marketing technology initiatives from definition through to adoption.

Responsibilities

• Program management: Lead end-to-end planning, execution, and delivery of complex, cross-functional technology programs that enable growth marketing initiatives.

• Technical strategy: Partner with marketing, marketing technology, data science, and product teams to define program vision, strategy, and success metrics aligned with business goals.

• Vision and roadmap: Champion continuous improvement by identifying opportunities to optimize marketing technology processes, workflows, and tools. Translate marketing goals and use cases into detailed technical and functional requirements for data, AI, and marketing technology solutions.

• Stakeholder communication: Drive cross-functional alignment by facilitating communication, decision-making, and accountability among executives, marketing leaders, and technical stakeholders.

• Cross-functional leadership: Cultivate deep, positive, and influential relationships with senior business leaders and technical teams across organizational boundaries, effectively prioritizing, unblocking, and removing systemic cross-team impediments at scale.

• Performance Tracking: Define, track, and communicate key Program KPIs , providing transparent reporting that measures progress against strategic business outcomes.

Qualifications

• Bachelor’s degree in Computer Science, Engineering, Marketing, Business, or a related field.

• 8+ years in Technical Program Management, Product Management, or a related technical leadership role within technology or marketing organizations.

• Demonstrated success in leading complex, cross-functional programs that deliver scalable marketing technology, data, or AI-driven solutions, and driving programs from concept through delivery.

• Deep understanding of marketing technology ecosystems (CRM, CDP, marketing automation, personalization, analytics, AI/ML) and strong technical acumen to translate marketing strategies into technical requirements.

• Exceptional communication, stakeholder management, and executive influencing skills across technical and non-technical audiences.

• Strong analytical and problem-solving skills, with the ability to synthesize complex data and business needs into actionable insights.

• Excellent organizational skills and attention to detail, capable of managing multiple priorities in fast-paced environments.

• Proven ability to drive adoption and change management for new technology programs across large organizations.