Description

The Product Release Marketing Manager will lead Public Sector product release marketing and content strategy across the Global Public Sector organization. This role ensures that new features, capabilities, and innovations are effectively positioned, communicated, and adopted across government, defense, intelligence, education, and nonprofit customers.

This is a downstream product marketing role responsible for:

• Translating releases into clear, compelling, Public Sector–relevant value

• Driving adoption among existing customers

• Building release content and sales/partner enablement

• Serving as the central coordination point for Public Sector content needs across Product, PMM, Industry, Sales, and Field Marketing

The ideal candidate brings strong technical storytelling skills, deep cross-functional collaboration experience, and a passion for empowering mission-driven customers with trusted technology.

Responsibilities

Product Release Marketing

• Lead Public Sector positioning and messaging for Salesforce product releases.

• Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector.

• Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries.

• Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency).

Content Strategy & Insights

• Serve as the central point of contact for all GPS content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing.

• Assess content performance, identify gaps across the customer journey, and prioritize new content development.

• Bring forward product, customer, advisor, and market insights to guide the creation of Public Sector–specific content.

• Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization, procurement shifts, mission readiness) into content strategy.

Sales & Partner Enablement

• Build enablement materials that prepare Public Sector sellers, partners, and solution engineers to position new capabilities.

• Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases.

• Ensure partners (resellers, SIs, tech partners) are equipped with accurate, compliant, differentiated product messaging.

Cross-Functional Leadership

• Lead GPS release readiness and cross-functional launch reviews.

• Maintain the unified GPS release calendar and orchestrate communications across stakeholders.

• Build strong alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams.

Required Skills & Experience

• 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing

• Experience marketing technology to Public Sector or other regulated industries (preferred)

• Ability to translate technical concepts into simple, mission-relevant stories

• Strong content development and messaging experience (pitch decks, one-pagers, briefs, launch assets)
  

• Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams

• Strong analytical and insights orientation; ability to use product and performance data to inform strategy

• Excellent project management skills and ability to bring clarity to ambiguity

• Experience supporting AMER + international regions (desired)

Why This Role Matters

Public Sector does not currently have a dedicated release marketing or insights function. Field Marketing and Content teams operate without upstream product visibility, customer usage insights, or roadmap context. This role fills that gap by connecting product → content → field execution, ensuring customers receive the right message and the right assets to adopt new capabilities. By driving clarity and alignment across teams, this role will accelerate adoption, improve enablement, and strengthen Salesforce’s leadership across global Public Sector markets.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.