Description
We’re looking for a Technical Product Marketing Director to join our Marketing Cloud team! This is an opportunity that allows you to exercise your strategic vision, storytelling skills, and technical expertise. Technical Product Marketers are storytellers: simplifying complex concepts, crafting stories that are human and easy to relate to, highlighting customer success, and grounded in an understanding of our products & features. We measure our success by our ability to develop relevant positioning and messaging, innovative demos that bring our product use cases to life and drive sales pipeline and customer adoption. We are looking for someone with outstanding leadership skills, deep technical knowledge and a skill for translating our current and future capabilities into compelling stories. You are a big picture innovator who isn’t afraid to roll up your sleeves and craft compelling content to support our customers, partners, and sales teams. You are comfortable both producing and presenting live demos, messaging, enablement, and demo education to our internal, partner and customer audiences. In this role, you will work cross-functionally with product teams, marketing teams, sales teams, developers, designers, and more. The best candidates will be highly collaborative individuals and initiative takers who are motivated by a fast-paced environment.
Responsibilities & Impact
Design, build, and manage delivery of keynote demos for external events (Connections, Dreamforce, World Tours) and internal events (Company Kickoffs, executive presentations).
Develop detailed explainer demo videos to effectively communicate the value and functionality of our platform and strategic launches.
Improve the technical content for new agentic marketing concepts to help our customers, partners, and internal teams understand and trust our products. This includes creating technical explainers, blogs, whitepapers, and other deep technical content.
Partner with product management and product marketing to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging.
Bring our Marketing Cloud product roadmap to life in launches, new releases, content, campaigns, events, and sales enablement.
Partner closely with campaigns, solution engineering, and other product marketers and drive cross-functional alignment on programs to drive pipeline and customer adoption.
Keep current with technology trends and incorporate emerging technologies into our keynotes and demos.
Required Skills
8+ years of experience in technical product marketing, product management, or solution engineering at a high tech company, or similar equivalent.
Expertise in building product demos end-to-end that tell a concise, value-first story.
Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers.
Consistent track record in defining/driving project execution and thriving in dynamic environment.
Phenomenal leader with expertise leading and inspiring through influence.
Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, blogs, and event/webinar content.
Experience with demo development and AI tools such as Figma, Camtasia, Canva, Consensus.
Preferred Skills
Experience with enterprise applications such as CRM and/or Marketing Cloud products.
Video design and editing skills including the ability to record and produce polished demo videos.
Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a fast-paced environment.
Salesforce Certifications (Administrator, Developer) and Trailhead badges a plus. As well as application development on the Salesforce Platform.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.