Description
The Vice President of Product Marketing, Data360, will be a strategic leader responsible for driving the marketing strategy and execution of the Salesforce Data360, an enterprise data platform product. This individual will be critical in finding new opportunities to expand Data360 solutions and capabilities to new buyers across sales, service, commerce, and IT workflows.
The VP will be a critical member of our Next Gen Platform Product Marketing organization. This individual will work closely with Rahul Auradkar, EVP & GM of Data360, to create differentiated product positioning, messaging, sales enablement, and go-to-market strategy for Data360.
This VP will report to the SVP of Next Gen Platform Product Marketing and serve on the leadership team with the other NGP (Agentforce, Mulesoft, Tableau, App Dev, CIO Marketing) product marketing leaders. The ideal leader will develop a compelling and differentiating strategy, align and inspire an integrated team, and create a performance culture that helps everyone do the best work of their careers.
Responsibilities:
Develop and evolve a compelling narrative and value proposition for Data360. Lead the team that builds all collateral (website, digital, videos, demos, enablement, etc.) for Data360 to reflect the positioning and showcase the vision of our overall solution. Partner with Product Management teams for the key Platform products and solutions to ensure the narrative is tied together.
Develop and refine customer segmentation; understand and document detailed customer personas and needs.
Build and maintain a robust demand generation engine to ensure a healthy, constantly progressing pipeline that aligns with the sales objectives.
Oversee the creation and execution of high-impact, multi-channel marketing campaigns to drive marketing and sales qualified leads, and ultimately, customer acquisition and expansion.
Launch new Data360 solutions and capabilities in tight coordination with Product and Sales leadership at Salesforce events.
Drive field readiness and enablement for new Data360 solutions and capabilities.
AR/PR: Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market.
Stakeholder Management: Communicate effectively and frequently to ensure all stakeholders across product, sales, product marketing, marketing, and customer success are aligned in a highly matrixed organization.
Define and track key performance indicators (KPIs) and regularly report on the performance of product marketing initiatives.
Team Development: Develop and grow a team of diverse product marketing talent.
Position Requirements:
10+ years of product marketing experience in B2B SaaS, with a minimum of 5 years in a leadership role.
Proven track record of launching and growing products in the enterprise space, preferably data platforms or similar technology.
Outstanding written and verbal communication skills, with the ability to craft compelling stories for diverse audiences.
Proven ability to work cross-functionally and build strong relationships with stakeholders at all levels of an organization.
Demonstrated experience in synthesizing and translating market needs into product requirements; ability to manifest the product vision/direction via compelling positioning and messaging.
Ability to influence and deliver results in global, matrixed environments composed of internal and external stakeholders.
Ability to travel domestically and internationally ~25% of the time.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.