Description
Leaders from the world’s most respected brands trust Salesforce to solve today’s digital imperative and uncover tomorrow’s potential. We are looking for a highly capable and collaborative individual to join our team, focused on supporting the Executive Marketing team. The Executive Marketing team is focused on building and deepening Executive (C-suite) relationships within Salesforce's top global Enterprise accounts to expand industry influence, build trust and increase Salesforce’s footprint. We create executive programs, starting with thoughtful, data-based segmentation of the audience, that we take through a journey of memorable moments, thought-provoking conversations, and relevant content across brand and media partnerships and Salesforce go-to-market channels.
Role Responsibilities
This role owns the end-to-end strategy and execution of Salesforce’s executive events, from design and logistics to on-site delivery, ensuring flawless experiences for VP+ audiences. It manages critical media partnerships with first tier media partners to secure sponsorships and co-marketing opportunities that amplify Salesforce’s brand. The role also drives cross-functional alignment with sales and field marketing on CXO targeting, executive briefings, post-meeting follow-up, and high-value engagements that accelerate deals and pipeline.
Core Competencies
End-to-End Event Management: A proven ability to own the complete lifecycle of events, from initial concept and design to flawless execution and post-event analysis.
Executive Messaging & Content: Own the development and execution of executive-level thought leadership content (event abstracts, executive video series, content programming) in partnership with Product Marketing
Strategic & Creative Thinking: The capacity to go beyond logistics to design high-value experiences that align with go-to-market priorities and engage executive-level audiences. This includes the ability to identify and secure strategic partners that enhance the brand's credibility.
Business Acumen: The ability to understand and directly tie event activities to business outcomes, specifically pipeline growth and revenue influence. This includes a data-driven approach to measuring and reporting on success.
Key Skills
Stakeholder Management: Excellent interpersonal and communication skills to build and maintain strong relationships with internal teams (Sales, Product Marketing, Operations) and external partners (media partners, vendors).
Project Management: The ability to manage multiple complex projects simultaneously, ensuring all details are meticulously handled, deadlines are met, and budgets are maintained.
Negotiation: Skill in negotiating contracts with media partners and vendors to secure optimal sponsorship and co-marketing opportunities.
Executive Presence: The confidence and professionalism to interact with and represent the company in front of senior technology and marketing leaders (CIOs, CTOs, CMOs, etc.).
Problem-Solving: A proactive and adaptable mindset to anticipate and quickly resolve issues that may arise during event planning and execution.
Create compelling thought leadership content focused on emerging technology and relevant C-Suite topics across platforms including event abstracts, videos, social media, and more.
Strong attention to detail
Top-notch organizational skills and time management skills, ability to manage complex tasks quickly and simultaneously
Superb writing and communication skills
Strong verbal and presentation skills with the ability to present to executive leaders, cross-functional partners, and customers
Demonstrated expertise collaborating with cross-functional teams on fast-moving projects
Willingness to synthesize inputs from multiple sources (ex. Research, feedback, insights, metrics, etc.) from multiple areas (testing, feedback, metrics, etc.) to drive recommendations and improvements
Adept at creative thinking and problem solving under pressure
Able to learn and adapt to new tech-enabled tools and software quickly
Job Requirements
8+ years of relevant professional experience
Prior experience developing executive thought leadership or content required
Project management experience