Description

Salesforce’s Global Public Sector (GPS) business is seeking a Senior Lead, Global Campaigns & Integrated Marketing to define and lead the global campaign and content strategy across Public Sector, Education, and Nonprofit. This role is responsible for designing integrated, scalable campaigns that align to the unique needs of public-serving organizations while enabling regional field marketing teams to execute effectively in their markets.

This is a strategy, orchestration, and enablement role, not a regional execution role. You will own global campaign frameworks, content journey architecture, audience strategy, and performance insights—working closely with Product Marketing, Global Campaigns, Creative, Digital, and Regional Field Marketing leaders. Execution is delivered in partnership with regions; your role is to ensure campaigns are well-designed, regionally inclusive, and optimized for impact across the GPS portfolio.

Key Responsibilities

Global Campaign Strategy & Orchestration

• Own the global campaign strategy and design for the GPS business, spanning Public Sector, Education, and Nonprofit lines of business.

• Lead cross-functional campaign planning, aligning Global Campaigns, GPS Product Marketing, Creative, Digital, and Regional Field Marketing teams around a shared strategy and priorities.

• Define campaign frameworks, messaging architecture, and channel intent that scale globally while allowing for regional adaptation.

• Ensure all regions (AMER, EMEA, ANZ) are considered at campaign and content inception, incorporating regional perspectives and constraints early.

Content Journey Architecture (Public Sector, Education, Nonprofit)

• Design and maintain end-to-end content journeys by industry and line of business, aligned to personas and stages of the buyer journey.

• Align content themes and channel strategies across email, paid media, web, events, and digital experiences, enabling consistent regional execution.

• Identify gaps in content coverage and provide strategic recommendations for content investment and prioritization.

• Enable a global–local content exchange, ensuring:

  • Global GPS content is built for localization and regional relevance

  • High-performing regional content (e.g., trust, compliance, or mission-driven narratives) is elevated and shared globally

• Conduct regular content audits (minimum quarterly) to ensure journeys remain relevant, current, and effective.

Regional Enablement & Partnership

• Serve as a strategic partner to regional GPS field marketing leads, providing guidance, structure, and clarity to support execution in-market.

• Share newly developed campaign assets, creative, and copy frameworks across regions with clear positioning and usage guidance.

• Define and align global email nurture strategies across Public Sector, Education, and Nonprofit, while enabling regional adaptation.

• Collaborate with regional field marketing teams on quarterly paid media planning, including strategic briefs, audience priorities, and recommendations for incremental investment.

• Partner with the Global Integrated Campaigns (GIC) team (e.g., Vanessa Porter, Nubia Solomon) to support GPS localization needs, surfacing high-priority, globally relevant content for translation and adaptation.

Audience Strategy & Segmentation

• Define global audience segmentation strategies across key channels for the GPS business.

• Partner with regional field marketing teams to align segmentation and targeting to regional priorities, including:

  • Target Account Lists (TALs) and ABM strategies for paid media

  • Target contact strategies for email and nurture programs

• Ensure audience strategies are scalable, measurable, and aligned to GPS campaign objectives.

Performance, Insights & Optimization

• Own global campaign and content performance analysis across Public Sector, Education, and Nonprofit.

• Provide quarterly performance readouts and recommendations to inform campaign optimization and future investment decisions.

• Identify trends, best practices, and opportunities for optimization or reallocation across regions and lines of business.

• Use insights to continuously refine global campaign strategy, content journeys, and channel guidance.

Qualifications & Experience

• 10+ years of experience in global marketing, integrated campaigns, field marketing strategy, or demand generation in a complex B2B environment.

• Experience marketing to public sector, education, nonprofit, or highly regulated industries strongly preferred.

• Proven track record of setting global campaign strategy and enabling regional execution in a matrixed organization.

• Deep expertise in content journey design, persona-based marketing, and multi-channel campaign planning.

• Experience partnering with regional teams across AMER, EMEA, and ANZ.

• Strong analytical mindset with the ability to translate performance data into strategic recommendations.

• Exceptional stakeholder management skills and comfort leading through influence rather than direct authority.

• Excellent written and verbal communication skills.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.