Description

We’re looking for a Manager, Experience Strategy to design and deliver compelling event experiences across our global portfolio. This role is at the intersection of product marketing and event strategy — bringing Salesforce innovation to life for customers and prospects through immersive, high-impact activations.

You’ll partner across Product Marketing, Field Marketing and Strategic Events teams to ensure every experience — whether in person or virtual — is aligned to launches, industry moments, and customer needs. You’ll drive consistency across events, amplify key messages, and help translate experiences into measurable business impact.

Key Responsibilities

• Strategic Partnering

  • Serve as the main point of contact for Product Marketing, Product, and Field Marketing leaders, ensuring event strategies align with business priorities and launches.

  • Lead quarterly planning and business reviews with Salesforce product and industry partners across campaigns, field, and product marketing to align priorities and update holistic event plans.

• Event Experience Design

  • Define the strategic presence of Salesforce product and industry solutions across the full event portfolio — from Campground activations to content tracks and ancillary events.

  • Collaborate cross-functionally with Event Operations, Content Strategy and Operations, Event Demand Generation, Enablement and Pipeline Programs teams to deliver integrated experiences.

  • Drive experience innovation by identifying, testing, and scaling emerging priorities or activations.

• Planning & Execution

  • Build and maintain a comprehensive event calendar for Salesforce product and industry solutions.

  • Develop pre-event overviews and post-event recaps highlighting participation, presence, and impact.

  • Partner with global teams to ensure alignment and scalability across international events.

• Performance & Reporting

  • Track, analyze, and share event performance metrics, translating insights into actionable recommendations.

  • Present updates and outcomes to stakeholders, including PMM, Sales, Product, and Strategic Events leadership.

Qualifications

• 6–8 years of experience in event marketing and/or experience design and strategy (technology industry a plus).

• Proven track record of managing complex projects across multiple stakeholders and functions.

• Highly organized and detail-oriented, with strong time management and prioritization skills.

• Excellent communicator with the ability to influence and collaborate across senior stakeholders and teams.

• Ability to interpret multiple, competing data points and priorities to provide data-driven decision making

• Comfortable operating in a fast-paced environment and adapting to change.

• Willingness to travel for key global events

About the Team

Salesforce Strategic Events produces the world’s most innovative technology experiences, including Dreamforce — the largest software conference in the world — as well as major global events like CNX, TDX, World Tours, and more. Our mission: create industry-leading experiences that inspire customers, showcase innovation, and fuel growth.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.