Description
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Guided by our core values, we help companies across every industry connect with their customers in entirely new ways. We empower our people to be Trailblazers — driving performance, accelerating career growth, and making a meaningful impact on the world.
If you believe in business as a platform for change and in companies doing well and doing good — you belong here.Role Overview
Salesforce Loyalty Cloud Senior Developers play a critical role in designing and delivering scalable, data-driven loyalty solutions that transform customer engagement and retention strategies. This role focuses on implementing Salesforce Loyalty Management, integrated with core Salesforce Platform capabilities, Industry Clouds, and external ecosystems.
You will work closely with customers, architects, and cross-functional teams to discover, design, build, and deploy loyalty programs including member lifecycle, earn/burn rules, tier management, promotions, partner integrations, and analytics.
Approximately 70–75% of this role involves hands-on development, using Apex, Lightning Web Components (LWC), JavaScript, declarative tools, and API-based integrations.YOUR
IMPACT: Key Responsibilities
Loyalty Cloud & Platform Development
• Design, develop, and implement Salesforce Loyalty Management solutions, including:
- Member profiles and enrollment
- Points accrual and redemption (earn/burn rules)
- Tier management and progression
- Promotions, vouchers, and benefits
- Partner and coalition loyalty use cases
• Customize and extend Loyalty Cloud using Apex, LWC, Flow, and OmniStudio where applicable
• Build scalable data models aligned to loyalty, commerce, and customer engagement use cases
Integration & Data
• Develop and maintain integrations with:
Commerce platforms (Order, Cart, Transaction feeds)
POS systems, partner systems, and third-party loyalty engines
Marketing, Data Cloud, and analytics platforms
• Work with APIs (REST/SOAP), event-driven architectures, and async processing
Solution Leadership
- Act as a technical thought leader in loyalty-focused engagements
- Translate business requirements into robust technical designs
- Lead evaluation of solution options and guide customers on best practices
- Proactively identify technical risks and drive mitigation strategies
Delivery Excellence
- Follow Salesforce Services best practices for development, testing, CI/CD, and release management
- Contribute to high-quality deployments and post-go-live stability
- Support customer success by ensuring adoption, performance, and scalability
- Drive high customer satisfaction (CSAT)
Growth & Enablement
- Stay current with Salesforce Loyalty Cloud roadmap, Industry Cloud innovations, and Data Cloud capabilities
- Mentor junior developers and contribute to internal assets, accelerators, and best practices
- Continuously grow technical and domain expertise
Travel
- Travel to customer sites as required (average up to 50%, depending on engagement)
MINIMUM QUALIFICATIONS
• BA/BS degree or equivalent practical experience
• 6+ years of relevant development experience
• Strong problem-solving and analytical skills
• Hands-on experience solving real-world business problems through technology
• Strong programming experience with:
Apex
JavaScript
At least one object-oriented language (Java, C#, Python, etc.)
• Experience with:
Salesforce data modeling (objects, relationships, 1:M, M:M)
Declarative automation (Flows, Validation Rules)
API-based integrations
• Strong communication skills (written and verbal)
• Ability to work independently and take ownership
• Customer-facing mindset with strong facilitation skills
• Continuous learner with passion for emerging Salesforce and loyalty technologies
• Clear potential to grow into higher technical or architectural leadership rolesPREFERRED
QUALIFICATIONS
• Prior experience with Salesforce Loyalty Management (highly preferred)
• Experience with Industry Clouds (Retail, Consumer Goods, Communications, or Financial Services)
• Exposure to Commerce Cloud, Marketing Cloud, Data Cloud, or Einstein AI
• Strong presentation and stakeholder communication skills
• Experience with:
OmniStudio
Event-driven architecture
DevOps & CI/CD (Git, Copado, Gearset, etc.)
Testing frameworks and automation
• Salesforce certifications are highly beneficial and encouraged
Expected or Preferred Certifications
- Salesforce Certified Administrator
- Salesforce Certified Platform App Builder
- Salesforce Certified Platform Developer I
- Salesforce Certified JavaScript Developer I
- (Plus) Salesforce Loyalty Management Accreditation or equivalent (Good to Have)
Attributes & Leadership Behaviors
- Loyalty domain advocate who can articulate the value of Loyalty Cloud features
- Results-driven with a strong delivery mindset
- Comfortable operating in fast-paced, evolving environments
- Quick learner with adaptability to new clouds and capabilities
- Positive, collaborative leader who motivates and uplifts teams
- Customer-obsessed with a focus on long-term value realization