Description

We are seeking a Senior Lead of Web Strategy to lead the development and execution of comprehensive digital web strategies targeting the SMB audience that drive user engagement, optimize customer experience, and achieve business objectives. This role combines analytical thinking with creative problem-solving to enhance our web presence and digital customer journey.

Key Responsibilities:

Strategy & Planning

• Lead the development and execution of comprehensive website strategies targeting the SMB audience that drives engagement, optimizes experiences, and achieve new logo growth objectives
• Conduct competitive analysis and market research to identify opportunities and best practices to elevate the Salesforce website.
• Create strategic roadmaps for website optimization and digital experience enhancement, including working across our technology and product teams.
• Partner with cross-functional teams to align web strategy with broader marketing and business initiatives

User Experience & Optimization

• Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities
• Partner with our optimization teams to create optimization roadmaps and lead A/B testing and user experience research to improve site performance
• Collaborate with UX/UI designers to enhance website usability and customer journey
• Develop content strategy and information architecture recommendations

Performance & Analytics

• Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI
• Utilize analytics tools (Google Analytics, heatmapping tools, etc.) to drive data-driven decisions
• Create comprehensive performance dashboards and regular reporting for stakeholders
• Identify trends and insights to inform future strategic decisions

Project Management & Collaboration

• Lead website projects from conception to launch, managing timelines and deliverables
• Collaborate with marketing, product, engineering, and design teams, while also knowledge sharing across Salesforce’s digital web strategists
• Manage relationships with external agencies and vendors as needed
• Communicate strategy and results to executive stakeholders

Qualifications Required:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 7-10+ years of experience in digital marketing, web strategy, or related roles
• Strong analytical skills with experience using web analytics platforms
• Understanding of SEO, SEM, and digital marketing best practices
• Excellent written and verbal communication skills
• Project management experience with ability to manage multiple initiatives

Preferred

• Experience with content management systems and web technologies
• Knowledge of UX/UI design principles
• Familiarity with marketing automation and CRM platforms
• Experience in B2B or enterprise technology environments
• Google Analytics and related certifications

Skills & Competencies

• Strategic thinking and planning capabilities
• Data analysis and interpretation
• Cross-functional collaboration
• Customer-centric mindset
• Adaptability and continuous learning
• Strong presentation skills