Description

We’re looking for a Senior Analyst, Web & Digital Experience Strategy to help shape how Salesforce Marketing Cloud shows up across web and digital touchpoints as part of integrated campaigns, content programs, and go-to-market initiatives.

This role sits at the intersection of Product Marketing, Integrated Marketing, and Digital Experience. You’ll focus on what experiences we create, why they exist, and how they connect across channels — ensuring web plays the right role within larger customer journeys, not operating as a standalone execution function.

While web remains a critical surface area, this role is not responsible for hands-on site production or page builds. Instead, you’ll partner closely with Digital, Creative, and Campaign teams to influence structure, messaging, content strategy, and conversion paths — helping translate marketing strategy into cohesive digital experiences.

What You’ll Do

Digital Experience & Web Strategy

• Help define how web experiences support campaigns, launches, and always-on marketing programs

• Contribute to web experience frameworks, including:

  • Page and experience types

  • Content patterns and modular storytelling

  • Offer strategy and CTA placement

  • Conversion paths across funnel stages

• Provide strategic input on site structure, discoverability, and experience flow in partnership with Digital teams

• Ensure web experiences reflect customer intent, campaign goals, and product positioning

Campaign, Content & GTM Alignment

• Partner with Product Marketing and Integrated Marketing to translate GTM strategy into cohesive digital experiences

• Ensure campaign narratives, messaging, and offers are consistently represented across web and supporting channels

• Support launch and campaign planning by advising on:

  • Which web experiences are needed

  • How content should be structured

  • How journeys should connect across touchpoints

• Help align digital experiences to different audiences, regions, and stages of the customer lifecycle

Performance, Optimization & Insights

• Partner with SEO, SEM, and Analytics teams to ensure digital experiences align to intent and performance goals

• Use performance insights to inform recommendations around:

  • Content prioritization

  • Offer strategy

  • Experience improvements

• Help ensure traffic from organic and paid channels lands in relevant, conversion-oriented experiences

Cross-Functional Collaboration

• Work closely with:

  • Product Marketing

  • Integrated Marketing and Campaign teams

  • Digital Experience and Creative teams

  • Regional and field marketing partners

• Act as a strategic partner and connector across teams, helping align priorities and reduce friction

• Balance multiple initiatives while keeping work anchored to broader GTM goals

What Success Looks Like

• Web and digital experiences clearly support campaign, launch, and pipeline objectives

• Campaign narratives and offers feel cohesive across channels, with web playing a defined role

• Content and experiences are intentional, well-structured, and aligned to audience needs

• Digital teams receive clear strategic direction and context for execution

• Stakeholders trust you as a thoughtful partner on digital experience and campaign alignment

• You’re recognized as a growing strategic voice in how digital experiences support go-to-market motion

What We’re Looking For

Required Experience

• 3–6 years of experience in product marketing, integrated marketing, or digital marketing roles

• Experience working closely with web and digital experience teams, even if not executing directly

• Familiarity with campaign-based marketing, content strategy, and lead generation models

• Experience collaborating with SEO, SEM, or analytics partners

• Ability to think strategically while operating within fast-moving, cross-functional environments

Skills & Strengths

• Strong strategic thinking with the ability to translate ideas into clear direction

• Understanding of how web, content, and campaigns work together within customer journeys

• Comfort working with frameworks, messaging structures, and experience models

• Clear communicator who can align multiple teams around shared goals

• Curious, proactive, and eager to grow into broader GTM and strategy responsibilities

Nice to Have

• Experience with Salesforce Marketing Cloud or similar enterprise marketing platforms

• Familiarity with CMS and marketing automation concepts (without owning execution)

• Exposure to B2B SaaS or enterprise go-to-market models

• Experience supporting global or regional marketing efforts

Why This Role Matters

This role helps ensure our digital experiences are intentional, connected, and grounded in strategy — not just well-designed or well-executed. By bridging Product Marketing, Campaigns, and Digital teams, you’ll help Salesforce Marketing Cloud show up as one cohesive brand across channels, while building deep expertise in integrated digital experience strategy within a leading enterprise organization.