Description
Salesforce is seeking an editorial operations and audience growth manager to join our dynamic Newsroom team. This role is an individual contributor who is a strategic and operational leader focused on maximizing the reach and performance of the Salesforce Newsroom. You will serve as the “Growth Engine” lead, evolving our editorial processes and leveraging AI/agents to transform the Newsroom into a high-performing, measurable growth channel for the company.
You will own the end-to-end editorial lifecycle (master calendar, production trackers, workflows), drive the technical performance of the platform and accompanying channels (WordPress roadmap, newsletter optimization), and own agency RFP/intake for new projects. Ultimately, you are a key player in unifying Salesforce’s editorial strategy, ensuring that tech and process scale the impact of the entire editorial team.
Key Responsibilities :
Operational Lifecycle & Journey Orchestration: Oversee content lifecycle from concept through production workflows (calendaring, tracking). Post-publish, optimize visibility by connecting stories to the customer journey via site mechanics (CTAs, backlinking) and ensuring distribution to Sales and Customer Success enablement channels.
Platform & Growth Optimization : Drive the technical and performance roadmap for the platform and accompanying channels (WordPress, site optimization, newsletter, and, visual content support) to maximize content discovery (AEO/GEO) and conversion.
Cross-Functional Collaboration : Work closely with marketing, brand, PR and other internal teams to ensure their editorial content is best positioned to achieve each team’s goals on a unified content hub.
AI-Powered Workflow Transformation : Identify, pilot, and scale the implementation of AI and agent-based solutions (leveraging platforms such as Slack) to drive workflow efficiency and quality across the editorial process.
Strategic Moment Execution: Orchestrate high-stakes publishing cycles for critical corporate news, managing 24/7 operational readiness and cross-functional alignment to ensure flawless delivery during peak visibility windows.
Preferred Skill : Occasional copy editing and content review for alignment with our Style Guide. Candidates without this expertise are still encouraged to apply.
Qualifications :
7+ years of progressive experience in content operations, audience growth, or marketing technology, with a proven track record of driving process and performance efficiencies.
Proven track record of managing content processes from ideation to publication and promotion, including calendaring, posting, and content lifecycle.
Technical project management experience – site roadmapping, user experience, and support of other long-term content optimization projects
Understanding of content strategy and its application across the content lifecycle.
Experience managing RFPs, agency selection, and agency management.
Enterprise Technology Fluency: Strong technical acumen and proven ability to navigate and leverage enterprise technology ecosystems, including AI, data/analytics, SaaS, and content platforms.
Ability to work effectively in a fast-paced, high-growth environment, managing multiple priorities and deadlines.
Strong collaborative spirit and ability to work across teams.
Preferred Qualifications :
Copy editing and style guide alignment for content prior to publication.
Proficiency in content and operations tools like Wordpress, Optimizely and Salesforce Marketing Cloud.
Experience working cross-functionally with internal stakeholders across a large, matrixed organization.
Experience working in a global tech company with a diverse, international audience.