Description
Salesforce is one of the most innovative and fastest-growing technology companies. Our brand, our marketing, and our culture are all just as dynamic as our business.
The Global Brand Marketing team is rethinking how brand marketing operates—faster, simpler, and smarter. We are looking for a Senior Manager to help run the business of Brand Marketing: bringing structure where there’s complexity, focus where there’s noise, and follow-through where execution matters most.
This role sits at the center of the organization, partnering closely with Brand leadership and cross-functional teams to connect strategy to execution, operate the planning and performance engine, and ensure the organization delivers against its highest-priority goals.
This position reports directly to the Sr Director, Global Brand Marketing Strategy & Operations.
What You’ll Do
Run the Business of Brand Marketing
Own key elements of the Brand Marketing operating model, planning rhythm, and performance systems.
Translate leadership priorities into clear operating plans, budgets, metrics, and execution cadence.
V2MOM Planning & Performance
Own and drive the annual and quarterly V2MOM planning process for Global Brand Marketing.
Track progress against goals, identify risks, and drive accountability across senior leaders.
Ensure priorities, resourcing, and outcomes remain tightly aligned.
Executive & Strategic Communications
Draft and shape high-stakes communications including All Hands, Town Halls, leadership updates, and executive readouts.
Create clear, compelling narratives across Slack, presentations, and written communications aligned to Salesforce’s brand voice.
Partner closely with senior leaders to bring clarity and momentum to complex topics.
Data, Insights & Decision Support
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Lead analyses to answer ambiguous business questions and support executive decision-making.
Build and maintain financial and operational models related to budgets, headcount, and program investment.
Translate insights into clear recommendations tied to business impact.
AI Tools & Marketing AI Center of Excellence
Help stand up and operate a Brand Marketing AI Center of Excellence in partnership with Marketing, IT, and Data teams.
Drive adoption of AI tools across planning, content operations, workflow optimization, and performance analysis.
Define governance, success metrics, and best practices for responsible, scalable AI use within Brand Marketing.
Identify high-impact AI use cases and translate them into operationalized solutions, not pilots.
Operating Model, Systems & Tools
Act with a product-owner mindset across planning, budgeting, workflow, and AI-enabled tools.
Define user needs, KPIs, and success metrics; assess gaps and drive improvements in adoption and effectiveness.
Support scalable systems that enable speed, clarity, and accountability.
Change Management & Transformation
Design and lead initiatives that improve how Brand Marketing works day to day.
Drive adoption of new processes, tools, and AI-enabled ways of working across teams and leaders.
Balance rigor with speed in a fast-moving, evolving environment.
Leadership Alignment & Cross-Functional Partnership
Facilitate alignment across Brand leadership and with partners in Finance, HR, Sales, IT, and other Marketing teams.
Simplify collaboration, clarify ownership, and keep execution moving.
Serve as a trusted thought partner to senior stakeholders.
Planning, Vendors & Operations
Lead quarterly and annual planning across projects, budgets, staffing, and agency investments.
Optimize agency and vendor strategy for effectiveness, efficiency, and scale.
Continuously improve processes tied to delivery, performance, and governance.
Department Innovation
Step back and rethink how a large Brand organization operates at scale.
Bring structure, discipline, and operational excellence without slowing creativity.
Requirements
8–12+ years of experience in management consulting, investment banking, strategy, business operations, or a similarly rigorous environment.
Proven experience owning complex planning, operating, or transformation initiatives.
Strong financial and operational modeling skills, including forecasting and scenario analysis.
Intermediate Tableau skills and advanced proficiency in Google Sheets.
Experience leading systems, tooling, or AI-enabled process deployments with measurable adoption.
Strong product mindset—defining user needs, KPIs, and success metrics.
Ability to manage multiple high-visibility initiatives with senior and executive stakeholders.
Excellent analytical, organizational, and communication skills across Slack, email, executive presentations, 1:1s, and large group settings.
Comfortable operating in ambiguity and evolving scope.
Bachelor’s degree or equivalent experience.
Salesforce is an equal opportunity employer committed to diversity and inclusion.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.