Description
ABOUT THE TEAM
The Global Marketing Analytics Team is an unbiased Center of Excellence for Marketing, setting coordinated and consistent global standards for how campaigns, dashboards, metrics, reporting dimensions, and data science analyses are created, maintained, and used at scale. We define the ground rules, processes, tools, and operating model ensuring cohesion across our highly distributed marketing organization. We also act as the bridge between the marketing business and technology partners to ensure tech solutions reflect marketing needs.
ABOUT THE ROLE
We're seeking a talented Marketing Operations Senior Analyst to join our Campaign Operations team under Global Marketing Analytics. This team sits at the intersection of marketing strategy and technical execution. The ideal candidate for this role is someone who loves clean data, obsesses over "source of truth" reporting, and speaks both Marketing and Product. You will be responsible for defining how we measure data integrity, translating business needs into technical requirements, and ensuring every launch is bug-free.
RESPONSIBILITIES
Data Architecture & Taxonomy: Support defining and maintaining campaign reporting dimensions and standardized values to ensure data integrity across the entire marketing stack.
Product Liaison & PRD Writing: Act as the primary bridge between Marketing and Product/Engineering. You will translate high-level marketing goals into detailed Product Requirement Documents (PRDs) for technical teams to implement.
User Acceptance Testing (UAT) and Launch Process: Lead the UAT process for all marketing technology deployments. You will create test plans, identify edge cases, and sign off on releases to ensure they meet business requirements.
Process Optimization: Continuously audit the campaign lifecycle and our release process to identify bottlenecks and find optimization opportunities.
Cross-Functional Collaboration: Partner with Marketing Analytics to validate reporting accuracy and with Campaign Managers to ensure technical constraints are understood during the planning phase.
Advanced Troubleshooting: Act as support for campaign "breaks when data doesn't flow or a trigger fails, you will perform the root-cause analysis and coordinate the fix with the technical teams.
Internal technical documentation: Build on and document our campaign object in a way that increases analytics and operations’ long-term efficiency and output.
Enable and train marketing teams to become confident consumers of dashboards and other components of our data product.
REQUIRED EXPERIENCE & QUALIFICATIONS
2-4 years of experience in an analytical role.
Technical Writing: Mastery of the PRD format. You can define "If-This-Then-That" logic and edge cases with extreme clarity.
Highly proficient in Excel / Google Sheets.
Proficient in Tableau desktop or similar data visualization tool to parse large datasets.
Proficient data exploration and analysis skills.
Familiarity with marketing practices, marketing KPIs, marketing analytics.
Strong problem-solving skills.
Ability to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organization.
Experienced with data storytelling using tools such as Google Slides or PowerPoint; excellent written and oral communication skills.
Detail-oriented with strong time management and project prioritization skills, operating in an unstructured environment.
Comfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customers.
Experience working with cross-functional teams and stakeholders.
PREFERRED QUALIFICATIONS
Salesforce experience and product knowledge a plus.
Marketing analytics and/or marketing operations experience a plus.
Enterprise (B2B) marketing experience a plus.
Experience will be evaluated based on alignment to the core proficiencies for the role (e.g. extracurricular leadership roles, volunteer work, etc.).
NOTE: By applying to the Data Analytics - Senior Analyst posting recruiters and hiring managers across the organization hiring these roles will review your resume. Our goal is for you to apply once and have your resume reviewed by multiple hiring teams.
BENEFITS & PERKS
Comprehensive benefits package including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more!
World-class enablement and on-demand training with Trailhead.com
Exposure to executive thought leaders and regular 1:1 coaching with leadership
Volunteer opportunities and participation in our 1:1:1 model for giving back to the community
For more details, visit https://www.salesforcebenefits.com/
In school, or graduated within the past 12 months? Please visit FutureForce for opportunities.