Description

Role Overview

Salesforce is seeking a Partner Marketing Analyst to make an impact on its growing partner ecosystem. We’re looking for a dynamic, detail-oriented marketer with strong project management, product marketing, and content development skills to support a variety of marketing initiatives with our most strategic Global System Integrator partners.

This role is an individual contributor that requires an experienced professional who can collaborate effectively with a highly matrixed, cross-functional team to deliver programs and campaigns that drive measurable business results. The Partner Marketing Analyst will work closely with stakeholders across Alliances & Channels, Field Marketing, Product Marketing, and the Salesforce Partner ecosystem.

Key Responsibilities

Marketing Planning, Product Marketing & Partner Strategy

• Support annual and quarterly marketing strategy planning, including project prioritization and budget allocations.
• Partner closely with Product Marketing to align on product priorities, launches, positioning, and messaging.
• Help craft and maintain partner narrative and positioning that reflects Salesforce product value and partner capabilities.
• Actively participate in recurring partner co-marketing calls to align on objectives, joint messaging, metrics, and timelines.

Project Management & Campaign Execution

• Create and manage event and campaign timelines and detailed project plans to ensure all deadlines are met.
• Support end-to-end execution of partner-led and co-marketed events including registration page creation, event invites, and registration tracking.
• Conduct post-event and campaign reporting and evaluation to assess performance and identify optimization opportunities.
• Manage campaign infrastructure, including campaign creation, lead upload, and tracking in partnership with Marketing Operations.
• Identify risks early and escalate challenges to keep projects moving forward.

Content Development & Promotion

• Help build co-branded content that highlights joint customer wins and market differentiation.
• Own and manage social media plans, including crafting compelling social copy and creating visual assets for use in Social Ambassador and company social channels.
• Promote campaigns, events, and customer wins in both core external Salesforce channels (e.g., 360 Blog, Newsroom) and internal channels (e.g. Slack, newsletters).

Operations, Reporting & Executive Communication

• Manage operational inputs for campaign and budget management, including purchase requests, Coupa, and Meetingforce.
• Track and report on campaign and event performance, owning regular activity and engagement reporting.
• Contribute to executive-facing materials, including: Bi-weekly updates, monthly performance recaps, and quarterly business reviews (QBRs).

Required Skills & Experience

• Product Marketing experience required, including familiarity with Salesforce product positioning, messaging, and go-to-market strategies.
• Strong project management skills with experience managing multiple initiatives simultaneously.
• Clear and effective communicator, able to convey goals, requirements, and progress across teams.
• Highly organized with strong attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong problem-solving skills with the ability to identify and escalate issues early.
• Adaptable and comfortable working in fast-paced, changing environments.
• Strong writing skills with the ability to create clear, engaging content.
• Experience working cross-functionally in a matrixed organization.
• Must be accessible in-office 3x per week.

Preferred Qualifications

• Bachelor’s degree in Marketing or a related field.
• 3–5 years of experience in product marketing or go-to-market marketing, with a strong focus on messaging, positioning, launches, and campaign execution.
• Experience partnering closely with Product Marketing, Field Marketing, and cross-functional stakeholders to bring products and solutions to market.
• Familiarity with the Salesforce platform and experience using marketing tools such as Canva and SplashThat to support campaigns and events.