Description

At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, campaigns, go-to-market programs, sales plays, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates interest, sales pipeline, and ultimately, new customers.

Role Description:

We are looking for a self-starting, team-orientated, and passionate Product Marketing Senior Manager to join our Service Cloud team focused on core messaging and positioning as well as GTM strategy, execution. You will be a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams. The ideal candidate will have a passion for navigating ambiguity, driving clarity, and influencing strategy.

Responsibilities

• Be the product Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific product line that you represent

• Develop succinct and effective sales training materials (demos, training, FAQs, etc.), making it easy for non-technical sales to understand our complete suite technology.

• Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation

• Define and build repeatable demos, sales plays, competitive programs, and create high-quality content, while aligning to supporting marketing campaigns

• Lead and create the core value proposition and selling points.

• Translate our marketing & industry-focused initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.

• Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success

• Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.

Required Skills:.

• 7 years of Product Marketing, Solution Engineering, Sales, or Go-To-Market background

• Expertise in Salesforce products and/or other SaaS and B2B technology platforms

• Hands-on experience building a range of marketing assets, including compelling sales plays and enablement materials, succinct slide pitch-decks, demo videos, and event/webinar content.

• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.

• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.

• Ability to establish good working relationships with cross-functional teams and align with global stakeholders

• Strong collaboration skills with a willingness to drive hands-on tactical execution

• Strong communication skills, both written and verbal

• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)

• Confidently deliver presentations to audiences of all sizes

• Ability to confidently pick up and lead new projects even in the face of ambiguity

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.