Description

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Role

The Strategic Partner Recruitment Manager is a highly specialized, crucial role responsible for identifying, targeting, recruiting, and onboarding net-new System Integrator (SI) partners across the ASEAN market.

This role is 100% focused on partner acquisition and the initial strategic development of those relationships. You will be a market expert, responsible for identifying SIs with strong practice potential in key Salesforce solution areas (e.g., Data, Commerce, Industry Clouds) and convincing them to invest in building a dedicated Salesforce practice. You will be the architect of our future ecosystem, laying the groundwork for long-term, revenue-generating alliances.

Key Responsibilities:

• Net-New SI Recruitment Strategy (Primary Focus):

  • Develop and execute a data-driven strategy for identifying and recruiting top-tier, net-new SIs in strategic markets across ASEAN (e.g., Indonesia, Philippines, Thailand, Vietnam).

  • Conduct in-depth market analysis to profile target SIs based on industry focus, technical capabilities, geographical reach, and their potential for investment in a Salesforce practice.

  • Own the entire recruitment cycle: from initial contact and pitch through to legal agreement signing and formal onboarding.

• Strategic Relationship Building:

  • Build and nurture executive-level relationships (C-level, Practice Leads) within target SI firms to secure commitment and investment in building a robust, long-term Salesforce practice.

  • Develop joint business plans with newly recruited SIs, defining practice goals, solution focus, enablement milestones, and initial co-sell activities.

  • Act as the evangelist for the Salesforce ecosystem, clearly articulating the financial and strategic value of partnering with Salesforce to prospective firms.

• Initial Partner Enablement Handoff:

  • Work closely with internal A&C teams & other teams (like legal, ops, SE’s etc) to ensure a smooth, successful transition and ramp-up for newly onboarded partners. (Your responsibility concludes once the partner is formally signed and the initial enablement plan is in motion).

• Internal Alignment & Advocacy:

  • Serve as the internal expert on the target SI landscape, providing intelligence to sales and marketing teams on where future revenue will be driven by new partnerships.

• Reporting and Performance Metrics:

  • Maintain accurate and timely records of all recruitment activities and partner status within the Salesforce CRM platform.

  • Generate regular reports detailing the health of the recruitment pipeline, and other key performance indicators (KPIs).

  • This role's performance will be directly measured against key metrics, including:

  • Number of Net-New SIs Recruited/Onboarded.

  • Partner Investment Metrics (e.g., certification goals, number of dedicated practice resources).

  • Initial Pipeline Generated from newly signed partners post-onboarding.

Required Skills and Qualifications

• Minimum of 7 years of experience in Channel Development, Partner Recruitment, or Strategic Alliances, specifically within the enterprise software or cloud industry.

• Mandatory: Proven, measurable experience in recruiting and onboarding net-new System Integrators (SIs) and signing strategic partnership agreements.

• Deep understanding of the ASEAN SI landscape, including major regional consulting firms, and mid-market specialists.

• Exceptional relationship-building, influencing, and negotiation skills, with the ability to engage confidently at the C-suite level.

• Strong business acumen and the ability to construct a compelling financial and strategic value proposition for new partnerships.

• Fluent in English is required. Proficiency in other key ASEAN languages (e.g., Bahasa Indonesia, Thai, Vietnamese) is a significant advantage.

• Ability to work independently, manage a recruitment pipeline, and travel extensively within the region as needed.

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