Description

Job Description

The Global Head of Enablement will work closely with the Slack leadership team, GTM COE, and cross-functional partners to design, deliver, and scale world-class enablement programs that accelerate sales productivity, product adoption, and revenue growth across all regions.

This role will focus on three key pillars:

• Building and scaling global enablement programs — from product launches and certifications to new hire onboarding — ensuring every seller is equipped to confidently position, demo, and sell Slack's full portfolio.

• Driving cross-functional alignment between Product, Product Marketing, Sales Programs, Solutions Engineering, and Customer Success to translate product innovation into compelling, field-ready content and experiences.

• Operating as the connective tissue between Slack's GTM strategy and field execution, ensuring global consistency while enabling regional customization and impact.

Key Responsibilities:

Global Enablement Strategy & Program Design

• Own the end-to-end global enablement strategy, calendar, and quarterly planning process, aligning programs to Slack's top GTM priorities each quarter.

• Design and deliver flagship enablement programs including Product School, Pipe Activation, MoneyMakers, SE Academy, and Thirsty Thursdays — balancing live, async, and on-demand formats for global accessibility.

• Build and maintain Enablement Hubs and resource libraries (e.g., Slackademy Training Library, Enablement Hubs by region) as always-on, self-serve destinations for the field.

• Establish and track enablement KPIs — attendance, CSAT, completion rates, influenced pipeline, and ACV impact — to measure program effectiveness and continuously improve.

Product Launch Readiness & Sales Certification

• Lead GTM readiness for major product launches (e.g., Slackbot, Slack AI, Salesforce Channels, Pricing & Packaging changes), ensuring the field is prepared with messaging, competitive positioning, demos, cheat sheets, and playbooks.

• Design and manage Slack Certification programs (ACT courses, demo certifications, compete certifications) with clear timelines, required audiences, and assessment rubrics to validate seller readiness.

• Coordinate multi-cloud and cross-functional enablement (e.g., AI infrastructure changes, Agentforce in Slack) in partnership with broader Salesforce enablement and product teams.

Core Sales Activation & Cross-Cloud Collaboration

• Build and scale programs that activate Salesforce Core sellers on Slack — including Slacktivation sessions, Core Activation Decks, Train-the-Trainer guides, and Demystifying Slack series — to drive awareness, adoption, and co-selling.

• Develop and maintain standardized content and tools (e.g., Core Activation Deck, LOB/industry playbooks) that Slack specialists and leaders use in 1:1s, team meetings, and Core collaboration.

• Partner with Sales Programs and Strategy to design and deliver Big Deal workshops, POV development sessions, and account planning activities that directly impact pipeline generation and deal acceleration.

Sales Kickoffs, Events & High-Impact Activations

• Lead enablement strategy and execution for major sales events: Global Sales Offsite (GSO), Company Kickoff (CKO), Fast Start Readiness Week, Dreamforce readiness, and Leader Summits.

• Design hands-on, experiential enablement activities — pitch competitions, scavenger hunts, demo certifications, hackathons — that drive engagement and ensure sellers can apply what they've learned.

• Partner with Field Marketing, Executive Communications, and Events teams to integrate Slack activations (e.g., Slackbot booths, Slacktivation bars) into broader company events.

New Hire Onboarding & Seller Development

• Own the Slack new hire onboarding journey — from Launchpad certifications and 90-day productivity guides to compete certification activities with managers — ensuring new sellers ramp quickly and confidently.

• Build manager enablement programs that equip sales leaders to coach, certify, and develop their teams, including certification assessment rubrics, manager guides, and Train-the-Trainer sessions.

• Design ongoing seller development programs including competitive intelligence sessions, masterclasses, and office hours that deepen product expertise and selling skills over time.

Internal Alignment & Operational Excellence

• Collaborate closely with Product Marketing, Competitive Intelligence, Sales Strategy, and Sales Programs to ensure enablement content reflects current messaging, positioning, and competitive landscape.

• Manage cross-functional collaboration channels and office hours (e.g., PMM-Programs-Enablement collab) to maintain tight alignment on content development, launch timelines, and field communications.

• Partner with the broader Salesforce enablement organization on globally required learning, Trailhead journeys (L1/L2 trails), and Slack Demo Lab integration to extend Slack knowledge across the company.

Qualifications:

• 10+ years of experience in sales enablement, GTM strategy, or a related field, with at least 5 years leading enablement for a global sales organization in a high-growth technology company.

• Proven track record of building and scaling enablement programs that measurably impact pipeline generation, win rates, and seller productivity.

• Deep experience enabling both specialist and overlay sales motions, with an understanding of how to activate cross-cloud or multi-product selling.

• Strong background in product launch readiness, including developing certification programs, field guides, playbooks, and demo scripts.

• Experience designing and executing large-scale sales events (kickoffs, offsites, Dreamforce-style activations) with high field engagement and measurable outcomes.

• *Excellent cross-functional partnership skills — able to influence and align Product, Marketing, Sales, and Solutions Engineering stakeholders at all levels.

• Familiarity with V2MOM or similar strategic planning frameworks, and experience using data and dashboards to measure enablement impact.

Key Competencies:

• Strategic Program Leadership: Ability to translate GTM strategy into a comprehensive, prioritized enablement plan and execute at global scale.

• Cross-Functional Orchestration: Proven ability to align and drive outcomes across Product Marketing, Sales Programs, Solutions Engineering, Competitive Intelligence, and Customer Success.

• Field-First Mindset: Deep empathy for sellers — designs enablement that is consumable, actionable, and directly tied to pipeline and revenue outcomes.

• Product & Technical Acumen: Strong ability to internalize complex product narratives (AI, Agentforce, enterprise platform) and translate them into compelling, field-ready enablement.

• Event & Experience Design: Expertise in creating high-impact, experiential enablement moments at scale — from certification programs to hands-on activations.

• Operational Rigor: Disciplined in planning, tracking, and measuring enablement programs with clear KPIs, refresh cadences, and continuous improvement loops.

• Influence & Communication: Exceptional written and verbal communication skills, with the ability to engage and inspire audiences from individual sellers to senior executives.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.