Description
Salesforce is seeking a highly motivated Event Marketing Demand Generation Manager who is passionate about driving audience acquisition, attendee engagement, and pipeline across our virtual and digital events portfolio. This role will support the planning and execution of integrated demand generation campaigns that connect priority audiences to Salesforce’s event experiences and deliver measurable impact across registrations, attendance, and pipeline.
As the Event Marketing Demand Generation Manager, you will be a key member of the Strategic Events Team and work alongside one of the best marketing organizations in the global technology industry. You will work closely across Experience Strategy, Creative, Brand, Channel teams, Messaging, Marketing Operations, and executive stakeholders to execute coordinated, audience-centric campaigns that drive results. You will help translate event objectives into integrated campaign plans across paid, owned, and organic channels, ensuring audience targeting, segmentation, and channel activation are aligned to achieve campaign performance goals. To be successful, you must have excellent communication skills, strong organizational abilities, and a passion for storytelling, data-driven decision-making, and campaign performance.
Responsibilities
Support the planning and execution of integrated demand generation campaigns to drive audience acquisition, attendee engagement, and pipeline for virtual and digital events across a range of audience segments.
Own and execute attendee communications and digital campaign plans, ensuring alignment with event objectives, audience strategy, and business priorities.
Analyze audience insights and campaign performance data to refine targeting, improve conversion rates, and inform demand generation strategy.
Partner with sales and marketing teams to execute audience acquisition campaigns that support registration, attendance, and pipeline goals.
Support campaign planning through audience strategy recommendations, performance forecasting, and optimization insights.
Partner with performance marketing and channel teams to develop and execute campaigns, reports, and dashboards that provide visibility into campaign performance.
Partner with Marketing Operations and Sales to support attendee follow-up strategy and maximize pipeline conversion.
Track and analyze campaign performance, maintaining reporting frameworks to monitor progress toward registration, attendance, and pipeline goals.
Identify and execute opportunities for campaign optimization across channels, messaging, and audience targeting.
Support stakeholder communications by providing updates on campaign execution, performance, and results.
Partner cross-functionally with Experience Strategy, Creative, Messaging, Channel teams, and Marketing Operations to ensure campaigns are executed cohesively and aligned to audience and performance goals.
Support deployment and optimization of event websites, registration journeys, and attendee communications to improve audience acquisition and engagement.
Qualifications and Skills
5–7 years of marketing experience, with a focus on demand generation, audience acquisition, campaign execution, or event marketing, preferably in B2B technology or SaaS.
Strong project management and organizational skills, with the ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
Working knowledge of integrated marketing channels and funnel strategies across paid, owned, and organic channels.
Data-driven and results-oriented mindset, with experience analyzing campaign performance and identifying optimization opportunities.
Familiarity working with Salesforce Sales Cloud, Salesforce Marketing Cloud, Tableau, Google Analytics, and Excel.
Strong understanding of marketing and sales funnel dynamics, including audience acquisition and pipeline contribution.
Cross-functional team player with the ability to collaborate effectively across multiple stakeholders and teams.
Ability to quickly grasp company messaging, brand positioning, and audience value propositions.
Excellent written, verbal, and interpersonal communication skills.
Ability to work independently while balancing multiple priorities and stakeholder needs.
Curious, proactive, and growth-oriented mindset.
Preferred experience supporting virtual events, webinars, or digital event programs.
About Salesforce: Who we are, what we do, how we do it?
Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world.
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We believe everyone can be a Trailblazer. Join Salesforce and discover a future of new opportunities.
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