Description
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
We are seeking a strategic and collaborative Paid Media & Acquisition Strategist to drive revenue-based outcomes through high-impact media strategies aligned to our business priorities. This role will serve as a key partner across Marketing, Sales, Product, Finance, and Analytics teams to ensure cohesive planning, execution, and performance measurement of paid media campaigns. You will be responsible for building data-driven acquisition strategies, aligning messaging and content to customer journeys, and ensuring precision in audience targeting, market selection, budgeting, and forecasting.
Key Responsibilities:
Lead end-to-end acquisition strategy across digital channels (e.g., search, social, display, video, native) to acquire new customers and drive revenue.
Collaborate cross-functionally with content, product marketing, analytics, sales, and regional teams to align campaign execution with customer journey stages and business goals.
Develop audience strategies leveraging first- and third-party data, behavioral insights, and market segmentation.
Create and manage forecasting and budget models to ensure efficient investment and scalable growth.
Monitor and optimize campaigns in real time, using data to inform decisions and ensure ROI targets are met.
Translate business priorities into actionable media plans and performance KPIs.
Build testing roadmaps to validate creative, messaging, and targeting hypotheses.
Stay current on industry trends and emerging technologies to maintain a competitive edge.
Qualifications:
5+ years of experience in digital marketing with a focus on paid media acquisition.
Proven track record of driving revenue and business outcomes through paid media.
Deep understanding of customer journey mapping, audience targeting, and performance analytics.
Proficiency with media platforms (e.g., Google Ads, Meta, LinkedIn, DSPs) and marketing analytics tools.
Strong cross-functional collaboration and communication skills.
Experience managing budgets and developing accurate forecasts.
Strategic mindset with hands-on ability to execute and optimize campaigns.