Description
Salesforce helps organizations of any size transform into Agentic Enterprises. With Agentforce, organizations can bring humans together with agents to drive customer success. We are looking for a Manager to join our Global Communications team to serve as a storyteller for our core product innovations, with a specific focus on Agentforce and Slack.
This isn't just a product comms role, it’s a narrative leadership opportunity. You will be responsible for crafting the perception of how Agentforce and Slack bring together humans, agents, apps, and data into the flow of work. As a key member of the team, you will be the bridge between technical architectures and the media’s understanding of our AI strategy.
The ideal candidate is a technical storyteller who can simplify complex AI and platform technologies into agenda-setting stories, thriving in a high-visibility environment where priorities evolve in a heartbeat.
MINIMUM REQUIREMENTS:
Experience: 7+ years in communications, with a focus on B2B Tech, SaaS, or AI. Experience with product-led-growth (PLG) models is a plus.
Technical Literacy: Ability to become a true subject-matter expert on topics like RAG, metadata, workflows, and agent orchestration.
Executive Presence: Proven experience providing counsel to Product and Engineering leaders to refine technical narratives.
Narrative Agility: A no ego, highly collaborative attitude with the ability to pivot as product features or launch dates shift.
Writing Excellence: Exceptional ability to turn complex concepts into compelling, human-centered stories that resonate with tier-1 business and tech media.
RESPONSIBILITIES:
Product Storytelling & Media Relations
The Agentic Narrative: Drive the better together story of Agentforce and Slack, positioning Slack as the essential interface where AI agents and humans collaborate seamlessly within the flow of work.
Innovation Discovery: Partner deeply with Product and Engineering to identify disruptive features—from AI-powered workflows to data integrations—mining for stories before they hit the market.
Next-Gen Media Expansion: Build and cultivate a new network of relationships with emerging media, influential tech creators, and Substack writers to reach the next generation of customers.
Consumer-Centric Storytelling: Translate complex enterprise AI concepts into relatable narratives for mainstream and consumer-centric media, illustrating how agentic technology improves the daily lives and experiences of individual humans.
Launch & Content Execution: Lead the end-to-end comms lifecycle for product launches, including messaging frameworks and technical FAQs, while ghostwriting high-impact blog posts, scripts, and bylines to drive the narrative.
Stakeholder Management & Strategy
Technical Advisor: Serve as a trusted partner to stakeholders, prepping them for interviews and how to navigate sensitive topics.
Agency Orchestration: Direct external agency partners to ensure they are hitting proactive pitching targets and are deeply briefed on the nuances of the agentic enterprise.
Global Alignment: Collaborate with global comms leads to ensure product messaging is consistent across regions while remaining culturally and technically relevant.