Description
About the Role:
As a Customer Insights, Lead, Qualitative Research, you will lead research and analytics initiatives for our Strategic Events and Company Messaging teams. Your role is critical as Salesforce continues to innovate and expand our event offerings at scale. You will own the strategic direction of customer insights programs, from research design through executive storytelling, while leveraging AI and automation to drive efficiency and unlock deeper insights. You will partner closely with cross-functional leaders to translate complex data into actionable recommendations that shape business strategy.
This is a full-time role.
Who We're Looking For:
We seek a visionary insights leader who excels at the intersection of data science, AI innovation, and business strategy. The ideal candidate thrives in ambiguity, leads through influence, and drives transformational change in a fast-paced, dynamic environment.
You should be a strategic advisor with deep analytical expertise, exceptional executive presence, and a proven track record of delivering insights that drive measurable business outcomes.
Roles & Responsibilities:
Lead end-to-end research and analytics programs, from strategic design through executive presentation and business impact measurement.
Conduct deep data analysis across large, complex datasets to uncover patterns, trends, and predictive insights that inform strategic decisions.
Leverage AI tools and automation to streamline manual processes, enhance analytical capabilities, and scale insights delivery.
Design and oversee quantitative research using platforms such as Qualtrics, SurveyMonkey, and emerging AI-powered research technologies.
Engage directly with executive stakeholders, translating complex analytical findings into compelling narratives and actionable recommendations.
Lead cross-functional teams through complex, dynamic workflows, ensuring alignment and driving projects to successful completion.
Serve as a strategic partner and trusted advisor to senior leaders in strategic events, company messaging, and broader customer experience functions.
Champion innovation in research methodologies, identifying and implementing new technologies that enhance customer understanding and operational efficiency.
Develop frameworks and scalable processes that enable insights to drive decision-making across the organization.
Travel approximately 10% or less for executive presentations, in-person customer engagements, and strategic planning sessions.
Qualifications:
8+ years of experience in customer insights, market research, or analytics, with demonstrated progression to strategic leadership roles.
Expert-level proficiency in quantitative research methods, advanced statistical analysis, and data science techniques.
Proven experience leveraging AI tools (e.g., generative AI, machine learning, automation platforms) to enhance analytical workflows and automate manual processes.
Deep expertise in survey design, statistical methodologies (e.g., regression analysis, predictive modeling, hypothesis testing), and experimental design.
Advanced technical proficiency with analytics and visualization tools (e.g., PowerBI, Tableau, SQL, Python/R) and survey platforms (e.g., Qualtrics, SurveyMonkey).
Exceptional executive communication skills with a track record of influencing C-level stakeholders and driving strategic decisions.
Demonstrated ability to lead cross-functional teams, navigate organizational complexity, and deliver results in ambiguous, fast-paced environments.
Strategic mindset with the ability to connect customer insights to business outcomes and ROI.
Experience managing multiple high-priority initiatives simultaneously while maintaining analytical rigor and attention to detail.
Strong leadership and mentorship capabilities with a collaborative, team-oriented approach.
Experience in enterprise software, CRM applications, B2B products, or events/experience industries strongly preferred.