Description
We are seeking a strategic and collaborative Audience Lead to architect and scale our global audience ecosystem. This role serves as the functional owner of our audience data strategy, ensuring that paid media efforts are fueled by high-fidelity, precision-targeted segments. As a Lead, you will bridge the gap between high-level business goals and technical execution, transforming how we identify, reach, and engage our most valuable accounts. You will be responsible for moving the organization toward an automated, "audience-first" framework that prioritizes scalability, data integrity, and seamless cross-channel orchestration across the acquisition funnel.
Key Responsibilities:
Strategic Audience Orchestration: Design and lead the transition from manual, campaign-specific audience builds to a scalable, automated framework of evergreen cohorts specifically engineered to drive net-new acquisition and accelerate pipeline progression.
Framework & Process Architecture: Define and implement global standards for audience intake and activation, reducing operational friction and ensuring a "single source of truth" for audience definitions across the enterprise.
Operational Leadership: Directly oversee audience operations workflows, providing guidance and mentorship to junior team members or contractors to ensure 100% accuracy in platform execution and data flow.
Data Governance & Taxonomy: Establish and enforce rigorous naming conventions and data standards. Act as the primary gatekeeper for audience integrity to ensure accurate downstream reporting and attribution.
Global Scalability: Standardize audience structures across multiple regions and business units, identifying opportunities to consolidate disparate lists into unified global segments.
Cross-Functional Alignment: Partner with Marketing, Sales, and Analytics teams to translate business requirements into sophisticated technical audience segments (e.g., intent-based, behavioral, or account-based lists).
Optimization & Waste Reduction: Develop and manage overlap analysis workflows to prevent internal competition and ensure media spend is directed toward net-new or high-priority opportunities without duplication.
Platform Mastery: Serve as the subject matter expert for the audience tech stack (ABM platforms, DSPs, and Social Ad Managers), staying ahead of privacy regulations and technical shifts in the B2B landscape.
Qualifications:
Experience: 7+ years in digital marketing, media operations, or marketing technology, with a specialized focus on audience segmentation and data-driven strategy.
Leadership: Proven track record of leading complex projects or teams in a high-growth environment. Ability to move between high-level strategy and technical troubleshooting seamlessly.
B2B MarTech Proficiency: Advanced experience with B2B Go-To-Market and ABM platforms (e.g., Demandbase, 6sense), as well as their integrations with major ad platforms (Google, LinkedIn, Meta).
Strategic Systems Thinking: Demonstrated ability to build automated, repeatable workflows that replace manual processes. You should be an expert at identifying "the better way" to scale operations.
Technical Data Skills: Strong understanding of boolean logic, database structures, and advanced Excel/Google Sheets. Experience with SQL or data visualization tools is a significant plus.
Stakeholder Management: Exceptional communication skills with the ability to explain complex data architectures to non-technical stakeholders and influence senior leadership on strategic direction.
Attention to Detail: A "zero-error" mindset regarding data hygiene, taxonomy, and platform settings, recognizing that audience precision is the foundation of media ROI.