Description

Role Purpose

As Senior Associate, EMEA Field Marketing Events, you are the essential Onsite Execution Lead and a specialist in delivering high-stakes physical and virtual event components. Your primary mission is the flawless execution of our EMEA World Tour series, focusing on Keynote Production, complex onsite Digital Production (Salesforce+ streaming and broadcast), and comprehensive onsite logistics support across the region. This is a hands-on, high-travel role that requires adaptability, physical presence, and on-the-spot problem-solving—tasks. You are the person who thrives in the high-energy environment of a physical World Tour, managing intricate logistics, key production elements, and on-the-ground execution to ensure a premium, pipeline-driving customer experience.

Key Responsibilities

• On-Site World Tour Execution & Logistics: Act as a primary onsite execution lead across the EMEA World Tour portfolio, requiring international travel and physical presence. Be the ultimate "all-rounder" onsite resource, capable of pivoting to fill resource gaps and immediately solve complex, real-time logistics and production problems.

• Campground & Keynote Production: Manage specific physical components of the event, such as Campground and Keynote planning and production (incl. room layout), audience flow and high-touch brand activations.

• Project & Agency Management: Manage multiple, complex timelines and vendor relationships across various EMEA territories to ensure the physical build, venue logistics, and customer experience meet gold standards.

• Virtual Broadcast Management: Design and lead the virtual strategy for EMEA World Tours, creating a cohesive digital experience that extends the reach of our physical events via Salesforce+.

• Digital Production: Oversee onsite digital production for key broadcast components, including Salesforce+ content capture and curation during physical events to meet global broadcast standards.

• Pipeline-Focused Design: Apply a demand generation mindset to all initiatives, ensuring events move prospects through the funnel and deliver qualified leads.

Experience & Requirements

• Experience: 5+ years in event marketing, physical event production, or experiential marketing with a demand generation lens.

• Mindset: A "can-do" attitude with the ability to "jump in" and find solutions under pressure. You are as comfortable managing a technical production crew as you are on a busy event floor.

• Technical Proficiency: Proficiency in event logistics systems and a strong data/analytics mindset. Familiarity with broadcast production platforms and onsite logistics tools is essential.

• Leadership: Proven project leadership skills with the capacity to handle stress and manage complex timelines in a collaborative, fast-paced environment.

• Strong stakeholder management skills, comfortable navigating a matrixed international organization and influencing senior leadership.

• Willingness to travel extensively across the EMEA region (up to 40% travel) to lead execution and ensure a seamless customer experience.Communication: Excellent communication skills, with the ability to influence cross-functional stakeholders and agency partners.