Description

Team Overview

Salesforce is seeking a collaborative, detail-oriented professional to support the logistics and operations of our internal executive events, as well as the demand generation workstream of our customer-facing executive events. This team plays a critical role in driving pipeline and deepening relationships with executive customers and prospects through curated, high-touch experiences.

Role and Responsibilities

We are looking for an operations-focused professional who excels at cross-functional collaboration, balances resources effectively, and thrives in a fast-paced environment managing multiple concurrent programs. This role is responsible for executing internal event logistics with precision, ensuring seamless coordination across workstreams, and supporting our audience acquisition efforts for our executive event programs.

Internal Executive Events

• Plan and execute high-impact internal events that foster alignment, enablement, and connection across the company.
• Work cross-functionally with over a dozen internal teams to activate their workstreams and ensure they are meeting key milestones and deadlines.
• Support various workstreams including space allocation, creative deliverables, attendee nominations, guest speakers & VIP management, transportation, catering, and evening receptions.

Demand Generation

• Manage end-to-end demand generation campaigns for Executive Summit programs across multiple events (Dreamforce, World Tour, etc.)
• Monitor and report on registration metrics, conversion rates, and progress to goals
• Track outstanding invites, RSVP status, and follow-up requirements
• Coordinate invitation waves and manage send calendars
• Communicate nomination criteria, allocations, deadlines and updates to field teams
• Review and process customer nominations against program criteria
• Manage nomination campaign statuses
• Recommend optimizations to improve registration conversion

Required Skills / Experience

• 3+ years of event marketing experience in a fast-paced environment
• Strong organizational skills and attention to detail
• Top-notch organizational skills and time management skills, ability to manage complex tasks quickly and simultaneously
• Experience using Salesforce and Slack preferred
• Ability to work effectively in a team environment.
• Strong problem-solving and creative thinking skills.
• Experience in project management and event coordination is a plus
• BS or BA related degree, or equivalent experience
• Ability to travel as needed