Description

At Salesforce, we help companies connect with their customers in a whole new way. The Global Integrated Campaigns (GIC) team is at the center of how we bring our brand and solutions to market. Reporting to the Vice President of Integrated Campaigns, we build insights-led campaigns that scale globally — crafting narratives that land with impact across every channel, and using AI to raise the ceiling on what's possible at every stage of the journey.

We partner closely with Product Marketing and Creative to craft bold narratives, execute at scale, and bring a unified strategy to life across every touchpoint. If you're energized by translating strategy into content that actually moves people — and you're genuinely excited about using AI to reshape how that content gets made — you'll find your people here.

About the Role

We're looking for a Campaign Content Strategist to lead content strategy and execution behind our most important global campaigns. This role is for someone who wants to shape how one of the world's most recognized B2B brands shows up in market — and who sees AI not as a shortcut or a burden, but as the biggest creative and operational unlock of their career.

This role is explicitly AI-first. You'll own the content that brings campaigns to life across earned, owned, and paid channels — and you'll help reinvent how that content gets produced, personalized, and optimized. You'll bring a strong editorial point of view, deep audience empathy, proven content craft, and experience and fluency with AI tools and agentic workflows. You'll be a strategic partner to Campaign Strategy, Product Marketing, Creative, and Channel teams, and you'll build AI-enabled workflows that make the entire team meaningfully more effective.

If you're energized by fast-moving environments where the playbook is still being written — and you care deeply about the craft — this one's for you.

Key Responsibilities

Content Strategy & Narrative Leadership

Own end-to-end content strategy for global campaigns: define the core story, the content architecture, and the asset mix required to bring it to life across the funnel.
Bring to life the central narrative for each campaign and ensure every asset, across every channel, reinforces that story in a clear, connected, audience-first way.
Use research, audience insights, and performance data to shape content direction — ensuring campaigns resonate with the right people, reflect real customer needs, and drive outcomes
Champion a customer-first approach that balances business priorities with what audiences actually want to hear.

Content Creation & Execution

Write, shape, and oversee the production of high-impact campaign content — from narrative frameworks and messaging guides to hero copy and key asset copy across web, email, paid, and social.
Turn complex product and solution stories into clear, compelling, audience-first content that performs across the full customer journey.
Partner with Creative and channel teams to adapt core content into channel-native formats, protecting quality and consistency as campaigns scale.

AI-First Content Marketing

Treat AI as core to the craft, not a side project. Design, test, and scale AI-powered capabilities for advancing content marketing.
Build and maintain prompt libraries, content templates, Skills, and agentic workflows that lift the whole team's output — while protecting brand voice, quality, and accuracy.
Find the real bottlenecks in the content lifecycle — briefing, drafting, review, adaptation, reporting — and lead the change management to solve them with AI.
Pilot emerging AI tools as well as effectively use established tools Slackbot, Gemini, NotebookLM, Writer, ChatGPT, and Claude — and codify what works into practices the team can reuse and build on.
Set the bar for AI-assisted content: clear guardrails, thoughtful review standards, and strong points of view on sourcing, fact-checking, and brand safety.

Cross-Channel Content Strategy

Build integrated content strategies that map to the full customer journey — not just individual channels — so campaigns land as cohesive experiences.
Develop purposeful content plans by funnel stage, audience signal, and intent, with a sharp eye on performance and user experience.
Spot opportunities to innovate, pilot, and test new content formats, storytelling approaches, and AI-powered experiences that raise the ceiling on campaign engagement and impact.

Strategic Collaboration & Influence

Serve as the connective thread across Creative, Product Marketing, and channel teams — driving alignment on messaging goals, content priorities, and customer experience.
Proactively shape campaign briefs with clear input on messaging hierarchy, content types, audiences, and channel considerations.
Help define and evolve best practices across functional teams (Email, Web, Paid, Social, etc.) to deliver consistency, quality, and innovation — including shared standards for AI-assisted content.

Performance-Driven Content Optimization

Monitor content performance across assets and channels and lead strategic iteration grounded in real engagement data and audience signals.
Use AI to accelerate the test-and-learn loop — generating variants, surfacing patterns, and turning insight into the next round of content faster than is possible manually.

What We're Looking For

5–8 years in content strategy, editorial planning, or integrated marketing, with substantial hands-on content creation experience and a portfolio that speaks for itself.
Strong background in B2B messaging, campaign storytelling, and cross-channel content development.
Demonstrated, hands-on experience using AI tools (e.g., Gemini, NotebookLM, Writer, ChatGPT, Claude, or similar) to produce, personalize, and optimize marketing content — real work shipped, not just experimentation.
Experience building repeatable AI workflows, and a clear point of view on where AI does and doesn't belong in the content process.
Proven ability to collaborate across Product Marketing, Creative, and functional teams in a matrixed environment.
Experience briefing creative teams and grounding content in genuine customer and market insight.
A knack for turning complex ideas into clear, audience-first messaging that people actually want to read.
A bias toward action and experimentation — energized by fast-paced environments where the playbook is still being written.