Description
Salesforce is looking for a strategic and digitally savvy Product Marketing Lead to join our Release Marketing team. In this high-impact role, you'll own the strategy and execution of non-demo release assets that drive coordinated, measurable customer engagement across Salesforce's product portfolio.
From social content and web experiences to Release in a Box and Trailhead, you'll ensure every touchpoint delivers a consistent, informative, and compelling customer journey — at scale, across the globe.
What You'll Do
Release Activation Strategy
Define and manage the release activation strategy for non-demo assets — including social, web, Release in a Box, Trailhead, and more — to ensure every release lands with coordinated, high-impact customer engagement.
Social Content Strategy
Own the holistic social content strategy across formats: demo GIFs, carousels, short-form video, and creator/micro-influencer campaigns.
Drive reach, audience growth, and engagement by developing content that meets customers where they are.
Web Experience Ownership
Own and evolve the web experience for salesforce.com/releases, including marquee videos, FAQs, and ongoing content updates.
Ensure the experience delivers a consistent, accessible, and informative customer journey that aligns with each release's narrative.
Measurement & Optimization
Lead performance tracking across all Release Marketing deliverables, translating data into actionable insights that continuously improve strategy and maximize business outcomes.
AI-Powered Listening & Insights
Leverage AI-powered listening tools to monitor community trends, surface real-time insights, and keep the team responsive to customer needs and market signals.
What We're Looking For
5+ years of proven experience in product marketing, digital marketing, or content strategy — ideally in a B2B enterprise software environment.
Deep expertise in social content strategy across formats including short-form video, carousels, and influencer/creator programs.
Experience owning and optimizing web experiences, with a strong eye for user experience and brand consistency.
Strong analytical mindset with experience using data and performance metrics to drive decision-making.
Familiarity with AI-powered social listening and community monitoring tools.
Exceptional cross-functional collaboration skills — you'll work across marketing, product, creative, and digital teams.
Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
A bias for action and the ability to manage multiple workstreams in a fast-paced environment.