Description
The Senior Manager, Self Serve Strategy & Operations will serve as the analytical and strategic engine behind Slack's Self Serve business, partnering closely with Growth, Product, Marketing, and Finance leadership to drive the rhythm of business, shape go-to-market strategy, and ensure Slack's PLG motion is performing against plan. This role sits at the intersection of data, product strategy, and business operations — owning the forecast, the metrics, and the strategic frameworks that guide one of Salesforce's most important growth levers.
Key Responsibilities:
Business Performance & Forecast Management
Own the Self Serve weekly, monthly, and quarterly forecast cadence — building and delivering regular business updates, commit tracking, and performance commentary for cross-functional leadership (Growth, Product, Finance, GTM)
Develop and maintain the Self Serve forecast infrastructure, tracking key metrics including New ACV, Expansion ACV, Attrition, NNAOV, AOV, and FinPlan attainment across monthly and quarterly time horizons
Identify and communicate performance drivers, risks, and beats in real-time — translating data signals (e.g., run-rate slowdowns, EOM drop-offs, managed deactivations) into clear, actionable narratives for executive audiences
Manage APM historical data submissions and adjustments, including remediation of one-time events (e.g., Transition Remediation, regional EOS impacts) to ensure accurate baseline reporting
Lead weekly forecast preview meetings and shift to async formats when needed, coordinating across Growth, Product, and Finance stakeholders
Annual & Quarterly Planning
Lead the Self Serve FY planning cycle — building the financial model, growth assumptions, and quarterly seasonality adjustments that inform Slack's Self Serve revenue plan
Develop and maintain FX factor calculations and target-setting frameworks across New ACV, Expansion ACV, and Attrition dimensions
Build quarterly growth builds that identify the bridge between baseline run-rate and FinPlan targets, decomposing the gap across PDE and GTM-driven initiatives
Own FY27 Self Serve targets and operating plan, translating high-level goals (e.g., 95K new logos, 96% of all Slack new logos) into segment-level execution frameworks
Develop quarterly seasonality adjustment models to inform planning accuracy and forecast guardrails
Product Strategy & GTM Alignment
Serve as the Self Serve strategy lead on cross-functional product and GTM initiatives — including SlackCRM, Slackbot AI, Starter Suite bundling, and single-channel guest monetization
Define success metrics and financial targets for new product launches, including SlackCRM WAT (Weekly Active Teams) targets, self-serve ACV attribution frameworks, and new logo definitions
Partner with Product, Growth, and Marketing to evaluate experiment collisions and their impact on Self Serve ACV goals — providing data-driven recommendations on prioritization trade-offs
Develop product briefs and strategy documents on packaging and pricing decisions, including Starter Suite inclusion with Slack Business+, license provisioning models, and revenue attribution frameworks
Contribute to V2MOM planning cycles, ensuring Self Serve metrics are properly represented and ladder up to Slack-wide growth goals
Data, Analytics & Reporting Infrastructure
Own the Self Serve data pod — partnering with Data Engineering and BI teams to ensure the sales_metrics_load DAG and upstream data pipelines are flowing accurately and on schedule
Build and maintain self-serve analytics capabilities for segment performance, including team-level ARR/AOV tracking by sales org hierarchy, annual vs. monthly billing mix analysis, and active team cohort segmentation
Define and document key business metrics (AOV, ACV, NNAOV, Attrition, BAU, Transition) and ensure consistent application across reporting, forecasting, and planning workstreams
Partner with Retention, Acquire & Activate, and Convert growth squads to provide the data infrastructure and metric frameworks that power the bi-weekly squad review cadence
Develop custom Snowflake/ATS queries and dashboards to support ad hoc executive requests, territory analysis, and strategic deep dives
Cross-Functional Partnership & Stakeholder Management
Act as the primary Self Serve BizOps point of contact for Growth Marketing, Product Management, Finance/APM, and GTM leadership — synthesizing inputs across teams into a single, coherent view of Self Serve business health
Partner with Product and Growth leads on GTM strategy for new initiatives, including downmarket CRM expansion, Slackbot AI monetization, and invoice-to-self-serve conversion
Support executive-level business reviews (self-serve-exec channel updates, Salesforce Business Reviews, Marc-level metrics briefings) with accurate, timely, and well-contextualized performance data
Manage escalations related to data pipeline failures, forecast discrepancies, and cross-functional alignment gaps with urgency and clear communication
Contribute to Growth squad transformation — enabling single-threaded accountability across 10+ orgs by building the shared input metric frameworks that all squads operate against
Qualifications
6+ years of experience in business operations, sales/revenue strategy, product strategy, or analytical roles within a SaaS or technology company
Deep understanding of PLG (product-led growth) and self-serve SaaS business models, including familiarity with metrics such as ACV, NNAOV, AOV, Attrition, BAU, and new logo economics
Proven ability to own complex financial models and forecast processes end-to-end, from data collection through executive communication
Strong analytical and quantitative skills — comfortable working with Snowflake, ATS/analytics platforms, Google Sheets, and building data models that drive strategic decisions
Experience partnering across Product, Marketing, Finance, and Engineering teams to drive business outcomes
Excellent communication skills — ability to distill complex data and business dynamics into clear, crisp narratives for senior leadership
Experience with annual planning cycles, including target-setting, seasonality modeling, and gap-to-plan analysis
MBA or equivalent experience preferred
Key Competencies
Analytical Rigor — Deep comfort with data infrastructure, forecasting models, and business performance analytics; ability to build scalable, accurate frameworks from complex, ambiguous data
Business & Financial Acumen — Strong grasp of SaaS revenue mechanics, PLG growth levers, and the interplay between product experiments, pricing, and financial outcomes
Strategic Communication — Exceptional ability to synthesize data into compelling, executive-ready narratives across weekly forecasts, quarterly reviews, and ad hoc leadership requests
Cross-Functional Influence — Proven track record of driving alignment across Growth, Product, Finance, and GTM teams without direct authority
Operational Excellence — Ability to build and run the rhythm of the business — forecasts, reviews, planning cycles — with consistency, accuracy, and accountability
Product Intuition — Comfort partnering with Product and Engineering on GTM strategy, experiment design, metric definition, and packaging/pricing decisions
Intellectual Curiosity — Proactive in identifying emerging trends (e.g., AI's impact on team size, SMB market dynamics, downmarket CRM opportunity) and translating them into strategic recommendations
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
