Description
About our team
The Global Brand & Creative team within Marketing is responsible for our brand and marketing creative. From building brand awareness campaigns to designing experiences like Dreamforce, our multi-faceted team does it all. We are a collection of thinkers, makers and doers, whose sole purpose is to bring the brand to life across our incredible portfolio of work.
The Brand Insights, Strategy & Management team is in charge of the brand insights, brand strategy, creative strategy, and brand management that powers the Global Brand & Creative team and Salesforce as a whole. We advocate the power of brand across the organization, guide brand marketing activities, and ensure brand excellence.
About this role
We are looking for a Creative Strategist who bridges the gap between data-driven market understanding and world-class creative execution. In this role, you will lead the end-to-end creative strategy lifecycle across advertising, sports partnerships, internal campaigns, and events.
You will serve as the ultimate connector of dots: identifying what customers and prospects are facing and what they think of us, translating those insights into potent creative strategies, and overseeing the validation testing of the resulting creative to ensure it hits the mark. This role will report into the Director, Creative Strategy and work to drive brand awareness and relevance, support wider business objectives, and create strategic alignment across the broader Marketing org.
What you will do
Own the End-to-End Creative Lifecycle: Manage the continuous loop of generating insights that inform creative strategy, formulating the creative strategy itself, and leading the validation testing of the resulting creative.
Stay on the Pulse: Spearhead insight and data gathering to understand audience perception and needs. Know what the market thinks of us and what audiences need at any given time.
Differentiate the Brand: Monitor the competitive landscape to ensure our creative work cuts through the noise, establishing a distinct and powerful brand voice.
Develop Creative Strategy: Translate data into inspiring, actionable audience insights that inform your creative strategies and briefs across advertising, high-profile sports partnerships, internal employee campaigns, and major events.
Lead Creative Testing: Guide pre-market and in-market creative testing with our vendors and internal teams to validate concepts, optimize messaging, and prove ROI.
Partner Across Teams: Work seamlessly with Brand Strategy, Brand Management, and the Campaign Creative (designers, copywriters, producers) to ensure our high-profile campaigns and marketing activities are strategically sound and creatively compelling.
Brand Advocacy: Be a brand advocate within Marketing and across Salesforce’s global organization.
What experience you have
8+ years of experience in creative strategy, brand planning, or creative insights/research roles, with at least 3 years in B2B tech or large-scale global brands.
Expertise spanning multiple creative disciplines: advertising, sports partnerships, experiential/events, and internal communications.
A strong portfolio of creative briefs and strategies that led to measurable business impact and award-winning creative.
Strong creative instincts rooted in audience understanding and competitive differentiation.
Excellent written, verbal, and presentation skills, capable of influencing creative teams and executive stakeholders.
Strong qualitative and quantitative research skills, with a proven track record of gathering data, uncovering market perceptions, and synthesizing findings into clear strategic narratives.
Experience designing and leading creative validation and message testing.
Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units in fast-paced, high-performance environments.
BA/BS required; MBA a plus.
Why you are excited about this role
You always put the customer first.
You love living at the intersection of data and creativity, using insights as a springboard for big ideas.
You thrive on variety — from a massive sports partnership campaign one day to a critical internal employee campaign the next.
You enjoy the rigor of testing and learning, always seeking to validate and optimize the creative product.
You excel at simplifying complexity and providing clear strategic direction.
Why we are excited about you
Above all, you are a sense-maker and a storyteller.
You know how to discern between the quality of stories.
You have a passion for people and a skill for building relationships with creatives.
You are a rare hybrid: deeply analytical but highly creative.
You have a keen eye for what makes great creative and the data chops to prove it.
You naturally bring out the best in creative teams by providing clear, inspiring, and evidence-backed direction.
You see brand and creative as a core business driver and can back it up with data.
You bring emotional intelligence, balance strategic thinking with hands-on execution, and thrive in ambiguity.
You’re an excellent verbal and written communicator; your briefs get to the real heart of it with succinct and powerful words; you never get lost in strategisms or complexity; you can see the center of a concept quickly, clearly, and help others do the same — you make people believe the brand challenge you’re trying to solve.
You’re an AI self-starter; experimenting on ways to optimize your own workflows, get to insights faster, and build more expansive and effective processes and ways of working for our team.
You can balance big visionary thinking with the simplicity and practicality it takes to ship fast.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.