Description
Team Description
At Salesforce, our marketers craft inspirational stories and deliver groundbreaking experiences to people around the world. We develop campaigns, go-to-market programs, joint content, events, and sales enablement with our most strategic technology partners. Our success is defined by our ability to drive co-marketing impact, build partner narrative, and create joint customer stories and use cases that accelerate pipeline and consumption.
About the Role
We're looking for a self-starting, team-oriented, and passionate Product Marketing Senior Manager to join our Strategic Tech Partner Marketing team, focused on our top Strategic Partnerships (Google, AWS, Anthropic, OpenAI, etc). In this role, you will own a wide variety of co-marketing initiatives spanning joint go-to-market strategy, content development, customer storytelling, enablement, and partner-facing activation. The ideal candidate thrives in a fast-moving, cross-functional environment, can navigate ambiguity with confidence, and is energized by building the most strategic co-marketing programs in the industry.
Responsibilities
Joint Go-To-Market Strategy & Messaging: Serve as a co-marketing expert for the strategic product partnerships — developing joint value propositions, partner narratives, and integrated messaging frameworks that align Salesforce products (Agentforce, Data 360, Slack, etc.) with partner platforms (AWS Marketplace, Amazon Bedrock, Google Cloud, Vertex AI, Gemini, BigQuery, etc.)
Content & Thought Leadership: Create compelling thought leadership content — including blogs, technical articles, and social-ready assets — in close collaboration with partner teams. Coordinate internal SME review and partner approvals to bring content live on schedule.
Customer Story Program: Own the joint customer story pipeline: identifying candidate customers, partnering with AEs and partner counterparts to secure approvals, and helping to produce a range of assets (story slides, blogs, video scripts, PR placements) for use across events, digital channels, and executive briefings.
Campaign & Digital Activation: Partner with digital, demand gen, and social teams to develop and execute integrated co-marketing campaigns. This includes ideating new formats (e.g., developer-focused community campaigns, AMAs, paid media extensions) tied to joint product launches and key moments.
Event Support & Execution: Drive the Salesforce + partner presence at flagship events — including Dreamforce, World Tours, AWS re:Invent, Google Cloud Next, and partner-hosted summits — by developing event content, sourcing and prepping customer speakers, and producing event materials.
Quarterly Planning & Reporting: Own quarterly co-marketing planning in partnership with AWS and Google marketing stakeholders, building visual plans and presenting to leadership. Track and report on key metrics tied to pipeline, consumption, and content performance.
Cross-Functional Alignment: Act as the connective tissue between Salesforce Product Marketing, Corporate Communications, Brand, Digital, and partner-side marketing teams — ensuring joint programs are well-coordinated, on-brand, and on strategy.
Budget Management: Manage and track co-marketing budget submissions and vendor SOWs (e.g., production vendors, content agencies) with strong fiscal discipline.
Required Skills
8-10 years of experience in product marketing, partner marketing, field marketing, integrated campaigns, or go-to-market roles — ideally with a B2B SaaS or cloud technology background.
Demonstrated experience working with or within hyperscaler or cloud partner ecosystems (AWS, Google Cloud, Microsoft Azure, or equivalent).
Strong content creation skills — able to develop compelling messaging frameworks, sales plays, customer narratives, thought leadership blogs, and event/webinar content.
Exceptional storytelling ability: can translate complex technical co-integrations into clear, differentiated, customer-relevant value propositions.
Data-driven mindset with the ability to set, track, and report on measurable marketing metrics tied to pipeline and consumption goals.
Proven cross-functional collaborator with experience aligning with global peers, partner counterparts, field sales, and executive stakeholders.
Outstanding organizational skills and comfort balancing multiple high-priority workstreams against tight deadlines.
Confident presenter — comfortable speaking to audiences of all sizes including executive briefings and partner QBRs.
Hands-on executor: comfortable moving fluidly between strategy and detailed tactical delivery.
Preferred Skills
Familiarity with Salesforce products and the Agentforce / AI ecosystem (Agentforce, Data Cloud, MCP, Zero Copy, etc.).
Experience marketing in or around AI, LLMs, or agentic technology is highly desirable.
Comfort working in external partner-facing channels and co-developing content alongside partner marketing teams.
Understanding of AWS Marketplace procurement motions and/or Google Cloud go-to-market models.