Description
The Experience
The Senior Social Media Manager role sits within the Commerce Product Marketing team at Salesforce - a group of event, content, web, and product marketers united around bringing the Agentforce Commerce story to life. In this hands-on individual contributor role, you'll own global social strategy while also being the person who makes it happen day-to-day, from designing posts to scaling employee advocacy. This is a hybrid role with three days in office each week.
What You'll Actually Be Doing
Own end-to-end social media strategy and execution for Agentforce Commerce - including B2C Commerce, B2B Commerce, Order Management, and Point of Sale - driving brand awareness and product adoption across LinkedIn, Instagram, and YouTube.
Design and produce social content using Figma and basic video editing, managing the full content calendar through Sprout Social and amplifying key posts through organic and paid boosts.
Lead and scale the employee advocacy program, equipping Salesforce leaders and employees to share their voices and extend brand reach across channels.
Partner with stakeholders across the business to support live events, cover Cyber Week social activity, and use data and community insights to continuously test, learn, and improve performance.
You're Our Person If...
You have 7+ years of experience independently leading social media programs that drive measurable business results.
You're equally comfortable setting big-picture strategy and executing it yourself - designing in Figma, publishing in Sprout Social, and editing video without needing a team around you.
You're a strong storyteller with excellent written communication skills and a track record of creating content that resonates with global audiences.
You build trust easily - with senior leaders and cross-functional partners alike - and can manage competing priorities without losing attention to detail.
You're available to provide social media coverage during Thanksgiving weekend and Cyber Week - this role requires active support during the holiday commerce season, which is one of our highest-traffic periods.
Even Better If...
You have experience growing employee advocacy or thought leadership programs at scale.
You've managed external creative or media agencies.
You have a working knowledge of the technology or commerce industry landscape