What You'll Do

Go-to-Market Strategy

* Define and execute GTM plans for driving Informatica growth through product launches, new features, and market expansions
* Partner with sales and product management to shape sales plays and sales programs based on market and customer insights
* Develop launch tiers and coordinate cross-functional readiness across Sales, Marketing, Support and Renewal teams

Positioning & Messaging

* Craft differentiated positioning and value propositions for target personas, segments and industries
* Develop and maintain a messaging framework that spans the full buyer journey
* Translate technical capabilities into clear, customer-centric benefits

Sales Enablement

* Create high-impact sales tools including pitch decks, battlecards, one-pagers, demo scripts, and objection handling guides
* Develop and deliver training to equip Sales and SE teams with the knowledge to win
* Partner with Revenue Enablement on onboarding and continuous learning programs

Market & Competitive Intelligence

* Conduct ongoing competitive analysis and maintain up-to-date battlecards
* Synthesize customer research, win/loss data, and analyst insights to inform strategy
* Identify emerging market trends and communicate implications to leadership

Demand Generation Support

* Partner with Demand Gen to develop campaign strategy, messaging, and content for activation
* Define audience segmentation, targeting criteria, and key proof points per segment
* Measure and optimize campaign performance in collaboration with Marketing Ops

What We're Looking For

Required Qualifications

* 5+ years of product marketing experience, ideally in B2B SaaS or enterprise software
* Proven track record of executing successful GTM strategies and product launches
* Strong ability to translate technical concepts into clear business value
* Exceptional written and verbal communication skills
* Experience collaborating with Sales, Product, and Demand Gen teams
* Data-driven and outcome focused mindset with the ability to measure and report on marketing impact

Preferred Qualifications

* Experience marketing to enterprise buyers and navigating complex sales cycles
* Familiarity with CRM, data, AI, or platform products
* Background in data management and competitive intelligence
* Experience with Salesforce, Slack, and GTM tools
* MBA or equivalent experience

Success Metrics

* Pipeline influence and contribution from PMM-supported campaigns
* Sales win rate improvement in targeted segments
* Launch readiness scores and Sales enablement adoption
* Competitive win rates vs. key rivals
* Content engagement and utilization rates

Why This Role

* High visibility and direct impact on revenue and growth
* Collaborate with world-class product and go-to-market teams
* Opportunity to shape the narrative for a market-defining product
* Fast-moving environment that values bold thinking and execution