The Experience
Our Global Growth Systems team is looking for a strategic, data-driven Growth Marketing Lead to own the end-to-end customer journey for Salesforce's Your Account self-service business. In this role, you'll drive customer activation, adoption, value realization, expansion, and self-service revenue by partnering across Product, Marketing, Sales, Data Engineering, Analytics, and Customer Success. You'll build scalable, data-driven growth programs powered by lifecycle marketing, experimentation, AI, and behavioral signals to deliver the right experience at the right moment. This is a hybrid role with three days in the office each week.

What You'll Actually Be Doing
Own the Self-Service Growth Strategy

• Develop and execute the end-to-end growth strategy for Your Account.

• Drive improvements across activation, adoption, expansion, and self-service ACV.

• Build quarterly growth plans aligned to business and revenue goals.

Build Lifecycle Marketing Programs

• Design customer journeys across email, in-product messaging, web, and AI-powered engagement.

• Create behavioral triggers that increase activation and premium adoption.

• Continuously optimize journeys through testing and experimentation.

Lead Growth Experimentation

• Develop experimentation across messaging, targeting, segmentation, channels, and customer experiences.

• Design A/B and multivariate tests to improve conversion and engagement.

• Evaluate emerging AI capabilities and digital growth opportunities.

Drive Product-Led Growth

• Partner with Product to define activation milestones and monetization opportunities.

• Improve self-service experiences while creating intelligent sales handoffs where appropriate.

• Optimize conversion across the customer lifecycle.

Leverage Data & Audience Insights

• Use behavioral, product usage, and CRM data to identify high-value audiences.

• Partner with Data Engineering and Analytics to build scalable audiences and performance dashboards.

• Apply Tableau, SQL, Data Cloud, and AI insights to guide investment decisions.

Lead Cross-Functional Execution

• Partner across Product, Marketing, Sales, Customer Success, Engineering, Analytics, and Marketing Operations.

• Drive alignment through clear planning, documentation, and executive communication.

• Build repeatable processes that improve execution quality and scalability.

You're Our Person If...

• You have 7+ years of experience in Growth Marketing, Lifecycle Marketing, Product Marketing, Demand Generation, Marketing Operations, Product-Led Growth, or Digital Marketing.

• You have experience owning pipeline or revenue goals and driving measurable business outcomes.

• You have a strong understanding of SaaS customer lifecycles, digital growth strategies, and lifecycle marketing.

• You have experience designing and optimizing customer journeys across email, web, in-product messaging, and marketing automation platforms.

• You have strong SQL skills and experience building audience segments, querying customer data, and working with CRM or behavioral datasets.

• You use Tableau or other business intelligence tools to analyze performance, uncover insights, and guide investment decisions.

• You have experience designing or optimizing lead/contact scoring models that improve audience prioritization and campaign effectiveness.

• You have partnered closely with Product, Data Engineering, Analytics, Marketing Operations, and Sales to deliver scalable, data-driven marketing capabilities.

• You have experience leveraging AI, prompt engineering, or workflow automation to improve marketing processes and customer experiences.

• You thrive in highly cross-functional environments, communicate effectively with both technical and business stakeholders, and enjoy building scalable processes that simplify execution.

Even Better If...

• You have experience with Product-Led Growth (PLG) or self-service SaaS businesses.

• You have experience optimizing conversion paths, activation milestones, and usage-based monetization.

• You have worked with Customer Data Platforms (CDPs), Data Cloud, or behavioral data pipelines.

• You have experience with Salesforce products, Marketing Cloud, or Agentforce.

• You have built AI-powered marketing workflows, experimentation frameworks, or predictive segmentation models.

• You understand LLM optimization, AI-assisted search, APIs, MCPs, or other emerging AI technologies and how they support modern growth marketing.