Description
At Salesforce, our Product Marketers craft sharp product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content and activations that move people to act.
We are looking for a strategic, highly motivated, and technically fluent Director of Product Marketing to craft programs and assets that help our customers accelerate AI agent adoption. In this role, you will listen deeply to our customers to better understand their adoption hurdles and devise creative strategies to move them forward. You will work cross-functionally with product management, marketing, customer success, external partners, and other teams.
Responsibilities
At Salesforce, our Product Marketers craft sharp product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content and activations that move people to act.
Become the AI agent adoption expert for stakeholders across product, marketing, and distribution for Agentforce Service
Develop effective internal and external facing adoption materials (demos, step-by-step guides, sales plays, competitive battle cards, FAQs, etc.), making it easy for audiences of all maturity levels to take the next steps in their agent adoption journeys
Design net new and integrate with existing events programs with added emphasis on getting customers hands-on with AI agents
Draft compelling customer stories with specific details on how the company overcame common adoption hurdles
Train account executives and solution engineers to not only deliver demos, but to also guide their customers through agent deployments
Collaborate closely with Customer Success, Forward Deployed Engineers, Sales Programs, external Partners and other adoption focused teams to ensure programs are complementary and cohesive
Leverage your research and findings with customers to inform product messaging and narratives
Required Skills:.
8+ years of Product Marketing, Solution Engineering, or technology implementation experience
Expertise in Salesforce products and/or other customer service AI agent products
Hands-on experience building a range of marketing assets, including sales enablement materials, pitch decks, demo videos, guides, and event content.
Ability to confidently pick up and lead new projects even in the face of ambiguity
Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
Ability to establish good working relationships with cross-functional teams and align with global stakeholders
Strong communication skills, both written and verbal
Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
Preferred Skills:
Experience marketing or driving adoption of generative AI, autonomous agents, conversational AI, workflow automation, CRM, customer service, or platform technologies.
Experience creating demo environments, guided product experiences, technical workshops, or practitioner communities.
Knowledge of AI adoption barriers, responsible AI, trust, governance, change management, and organizational readiness.
Experience working with global system integrators, independent software vendors, agencies, and other channel partners.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.