Director, Market Strategy and Ecosystem

Airkit
Airkit

San Francisco, CA, USA · New York, NY, USA · Chicago, IL, USA · Seattle, WA, USA · Atlanta, GA, USA

Posted on Aug 28, 2026

Description

You'll shape our go-to-market strategy, build and deepen our partner ecosystem, and turn market intelligence into revenue-generating growth initiatives — all in service of Tableau's mission to help people see and understand their data.

What You'll Do

  • Scale Competitive Programs: Redesign how competitive and market intelligence is captured, structured, and scaled enterprise-wide by turning ad-hoc insights into a systematic, repeatable program for thousands of sellers.

  • TAM & Whitespace Analysis: Conduct rigorous market research to model TAM (Total Addressable Market), SAM, market share dynamics, and vertical whitespace opportunities across analytics, BI, and AI platforms.

  • Bridge Market Realities: Partner closely with Product Marketing (PMM) and Product Management to infuse strategic messaging, positioning, and roadmaps with real-time field realities and buyer behavior.

  • Market & Industry Trend Tracking: Monitor emerging macro trends, customer buying shifts, and competitive dynamics to identify threats and growth avenues.

  • Scaled Intelligence Delivery: Build centralized market intelligence that make market research easily consumable and actionable for leadership and sales teams.

  • Cross-Functional Strategy Alignment: Present data-backed market insights to C-suite executive stakeholders, informing GTM prioritization, vertical strategy, and ecosystem investments.

What You'll Bring

  • 8–10+ years of experience in market research, competitive intelligence, corporate strategy, management consulting, or GTM strategy within enterprise software or data/analytics.

  • Quantitative & Modeling Rigor: Proven track record of building market sizing models (TAM/SAM/SOM), competitive share assessments, and data-driven market forecasts.

  • Scalable Systems Mindset: Demonstrated success in building programmatic, scaled research architectures that deliver continuous, actionable intelligence to field and leadership teams.

  • Market-to-Product Translation: Exceptional ability to translate macro market trends and buyer realities into concrete recommendations for Product, Marketing, and Sales leaders.

  • Domain Expertise: Deep knowledge of the business intelligence, analytics, enterprise data management, and cloud ecosystems.

  • Education: MBA or Master’s in Market Research, Economics, Finance, or equivalent experience preferred.

Why Tableau

  • Be part of the world's leading analytics platform, backed by Salesforce

  • Lead a strategy that shapes the future of data-driven decision-making at scale

  • Collaborative, curious culture that values innovation, inclusion, and customer success

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.