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Product Marketing Manager



Marketing & Communications, Product
Bengaluru, Karnataka, India
Posted on Thursday, May 16, 2024

We’re Amagi Media Labs

We are a next-generation media technology company providing cloud broadcast and targeted advertising solutions to broadcast and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 700+ content brands, 800+ playout chains, and over 2100 channel deliveries on its platform in over 40 countries. Amagi is in New York, Los Angeles, Toronto, London, Paris, Melbourne, Seoul, and Singapore, with broadcast operations in New Delhi and an innovation center in Bangalore.

Website Link: | Amagi LinkedIn Page

Job Profile:

The Product Marketing Manager is responsible for developing and executing strategic marketing plans for a company's products. This role involves working closely with cross-functional teams, including product development, sales, and marketing, to drive product success in the market.

What's Expected from you (Job Responsibilities)

● Develop and refine product positioning and messaging that resonates with the target audience and differentiates the product from competitors.

● Create and execute go-to-market strategies for new product launches, ensuring alignment with overall business objectives.

● Conduct market research to understand customer needs, market trends, and competitive landscape. Use insights to inform product strategy and messaging.

● Lead product launches, including coordinating marketing activities, creating materials, and training sales and support teams.

● Develop marketing collateral, including product guides, sales presentations, website content, and case studies.

● Work closely with sales teams to provide them with the tools and resources needed to sell the product, including training and sales materials effectively.

● Develop and execute marketing campaigns to generate demand and drive product adoption.

● Manage the product lifecycle, including product updates, enhancements, and end-of-life decisions.

● Continuously monitor and analyze the competitive landscape to identify strengths, weaknesses, and opportunities for the product.

● Collaborate with product management, engineering, sales, and other teams to ensure alignment and successful product launches.

● Define and track key performance indicators (KPIs) to measure the success of product marketing efforts and make data-driven decisions.

Skills we are looking for:

● Bachelor's degree in marketing, business, or a related field is typically required. A master's degree may be preferred.

● 4+ years of relevant marketing experience, including several years in product marketing roles.

● Strong understanding of the product or industry in which the company operates, including technical aspects of the product.

● Excellent strategic thinking and planning skills, with the ability to develop and execute product marketing strategies.

● Proven leadership and team management skills, with experience leading and developing high-performing marketing teams.

● Exceptional communication and interpersonal skills, both written and verbal.

● Proficiency in data analysis and using data to drive marketing decisions.

● The ability to work closely with sales teams to understand their needs and provide adequate sales support.

● The ability to adapt to a fast-paced and evolving business environment.

● Familiarity with marketing automation tools, CRM systems, and other marketing technologies is a plus

“Amagi is an equal opportunity employer and does not discriminate against applicants based on their gender, marital status, race, religion, color, age, capacity to work, sexual orientation, or status as a protected veteran.”