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Product Marketing Manager - Streaming

Amagi

Amagi

Marketing & Communications, Product
United States
Posted on Saturday, July 13, 2024

Amagi is a cloud-native SaaS platform that lets every content owner deliver their content to consumers anytime, anywhere, to any device. Amagi helps bring entertainment to hundreds of millions of consumers leading the transformation in media consumption. We believe in a connected ecosystem bringing content owners, distribution platforms, consumers and advertisers together to create great experiences.

Amagi grew by 136% last year and is on its way to double itself again this year. The market leader in FAST (Free Ad-supported Streaming TV), it delivers more than 500 media brands to 1500+ end points and is growing exponentially.

Job Responsibilities

  • Create and execute go-to-market strategies and plans for new launches.
  • Lead commercial execution across product, marketing, sales, and support teams.
  • On an ongoing basis, refine product positioning and messaging that resonates with the target audience and differentiates the product from competitors.
  • Work closely with the sales team to understand needs and challenges and develop relevant marketing collateral, including product overviews, sales presentations, website content, and case studies.
  • Leverage proprietary and third-party research to analyze and document insights surrounding customer needs and relevant trends. Ensure these are socialized and leveraged throughout the product lifecycle including feature development, messaging, and training.
  • Partner closely with the marketing team to launch campaigns that generate demand and drive product adoption.
  • Continuously monitor and analyze the competitive landscape to identify strengths, weaknesses, and opportunities for the product. Create and maintain battle cards and other competitive materials.
  • Help define and track key performance indicators (KPIs) to monitor and optimize product adoption and revenue growth.