We’re Amagi

We are a next-generation media technology company providing cloud broadcast and targeted advertising solutions to broadcast and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 700+ content brands, 800+ playout chains, and over 2100 channel deliveries on its platform in over 40 countries. Amagi is in New York, Los Angeles, Toronto, London, Paris, Melbourne, Seoul, and Singapore, with broadcast operations in New Delhi and an innovation center in Bangalore.

Summary:

The VP Product Marketing is responsible for product commercialization efforts and go to market for

Amagi’s Broadcast, Streaming and Monetization product portfolio to ensure the successful launch of

new products and competitive positioning of existing Amagi products globally. You will collaborate

with cross-functional teams including, but not limited to Sales, Business Development, Business

Operations, Product, Customer Success, and Marketing teams, to drive commercial success through

customer-centric messaging, data-driven analysis, marketplace intelligence, and creative problem-

Solving.

Core Responsibilities:

• Identify target customer profiles across broadcast, streaming, and monetization verticals, defining products' unique value propositions for each segment.
• Solidify overall positioning and lead all promotions and communication efforts across Amagi's product portfolio.
• Partner with product management and engineering teams to develop and publish roadmaps, features, release documentation, end-user help articles, deployment notifications, third-party integration reference sheets, technical considerations, and mid/end funnel content for all product lines.
• Develop a deep understanding of Amagi's products, customer use cases, competitive solutions, and the industry landscape across broadcast, streaming, and ad tech sectors.
• Research and define Amagi buyer and user personas for each vertical, their specific needs, pain points, and goals that we can help address.
• Develop and implement GTM strategies and campaigns in partnership with sales, growth, digital, and content marketing teams, tailored to each product line and vertical.
• Craft and develop compelling audience-specific messages and tools (product videos, presentations, datasheets, case studies, demos, blogs, whitepapers, etc.) that effectively communicate the value of Amagi's solutions across all verticals.
• Orchestrate marketing execution across campaigns & social teams, ensuring consistent messaging across broadcast, streaming, and monetization products.
• Research and support pricing decisions to meet market demands and needs for each product line and vertical.
• Prepare training materials needed to enable sales teams, channel partners, and sales engineering teams to successfully communicate Amagi's value proposition and deliver Amagi's services to customers across all verticals.
• Provide sales enablement tools like total cost of ownership (TCO) or return on investment (ROI) calculators specific to broadcast, streaming, and monetization solutions.
• Keep up with the pulse of industry trends in broadcast technology, OTT/CTV streaming, SSAI, and global video advertising, discovering what's new, what competitors are doing, and which innovations are coming next in each sector.

Product Marketing Framework Responsibilities:

• Develop and implement a comprehensive product marketing framework that can be applied consistently across all of Amagi's product lines in broadcast, streaming, and monetization verticals.
• Create a standardized product launch playbook that outlines the step-by-step process for bringing new products or features to market, ensuring consistency and efficiency across all launches.
• Establish a robust competitive intelligence framework, including regular market analysis, competitor monitoring, and industry trend tracking, to inform product positioning and marketing strategies.
• Design and implement a customer segmentation framework that allows for targeted marketing efforts across different industries, company sizes, and use cases.
• Develop a unified messaging framework that ensures consistency in how Amagi's value proposition is communicated across all products and customer touchpoints.
• Create a content strategy framework that outlines the types of content to be produced for each stage of the customer journey, from awareness to consideration to decision.
• Establish a pricing and packaging framework that allows for flexible yet consistent pricing strategies across Amagi's product portfolio.
• Implement a win/loss analysis framework to systematically gather and analyze feedback from both won and lost deals, using insights to refine product marketing strategies.
• Develop a customer feedback loop framework that integrates input from customers, sales teams, and customer success teams into the product marketing process.
• Create a sales enablement framework that outlines the tools, training, and resources needed to support the sales team across all product lines.
• Establish a metrics and KPI framework for product marketing initiatives, ensuring that all activities can be measured and optimized for maximum impact.
• Develop a partner marketing framework to effectively collaborate with technology partners, resellers, and other strategic allies in promoting Amagi's solutions.
• Create a thought leadership framework that positions Amagi and its executives as industry experts across broadcast, streaming, and ad tech sectors.
• Implement a product marketing maturity model that allows for ongoing assessment and improvement of product marketing capabilities across the organization.
• Establish a framework for conducting and leveraging market research to inform product development, positioning, and go-to-market strategies.
• Develop a customer advocacy framework to identify, nurture, and leverage customer champions for case studies, testimonials, and referrals.
• Implement a framework for aligning product marketing efforts with broader company initiatives and strategic goals.

People Management and Development Responsibilities:

• Lead and mentor a team of product marketing managers, fostering their professional growth and ensuring high performance across broadcast, streaming, and monetization verticals.
• Develop and implement a strategic hiring plan to build a diverse and talented product marketing team that can support Amagi's growth across all product lines.
• Establish clear goals, key performance indicators (KPIs), and career development paths for team members, aligning individual objectives with overall company goals.
• Conduct regular performance reviews and provide constructive feedback to team members, identifying areas for improvement and recognizing exceptional work.
• Foster a culture of innovation, collaboration, and continuous learning within the product marketing team, encouraging knowledge sharing and cross-functional teamwork.
• Identify and facilitate relevant training and development opportunities for team members to enhance their skills in areas such as market analysis, content creation, presentation skills, and industry-specific knowledge.
• Collaborate with HR to develop and implement retention strategies for key talent within the product marketing team.
• Manage team workload and resource allocation effectively, ensuring balanced distribution of tasks and projects across team members.
• Lead by example in demonstrating Amagi's values and fostering a positive work environment that promotes creativity, accountability, and excellence.
• Facilitate regular team meetings and brainstorming sessions to encourage idea sharing, problem-solving, and strategic thinking across all product verticals.
• Develop and maintain strong relationships with other department heads to ensure effective cross-functional collaboration and alignment of marketing efforts with overall business objectives.
• Implement and oversee a mentorship program within the product marketing team to support junior team members' growth and development.
• Stay informed about best practices in people management and leadership, continuously improving your management skills to better support and develop your team.