Category & Consumer Insights Senior Associate

Astro

Astro

manizales, caldas, colombia

Posted on Mar 31, 2026

Job Description:

  • Initiate category and consumer insight analysis to shape assortment, pricing, promotions, and in-app experience strategies.
  • Partner with Product, Data, and cross-functional teams to influence, support, and execute strategy.
  • Collaborate closely with Data & Product teams to reduce insight generation TAT by establishing in-app data trackers and dashboards.
  • Consolidate and streamline all data requirements across commercial teams, working with Data team to ensure datasets are available.
  • Develop and maintain advanced dashboards and automated insights systems for performance tracking.
  • Establish and continuously review category-related placements to improve efficiency and visibility.
  • Support experimentation design and evaluation (pricing, assortment, promo tests).
  • Identify customer missions, usage occasions, and buying patterns to create category development strategies.
  • Conduct competitive benchmarking and market trend analysis.
  • Provide strategic, data-driven recommendations that impact category performance.
  • Lead ad-hoc deep-dive analyses for executive decisions or crisis response.

Requirements:

  • Bachelor’s degree or higher in Business, Economics, Statistics, or Industrial Engineering.
  • 2–4 years of experience in analytics or consumer insights, preferably within e-commerce or FMCG industries.
  • Strong communication and storytelling abilities, capable of translating data into clear, actionable insights for both technical and business stakeholders.
  • Proven ability to work cross-functionally and drive recommendations into execution.
  • Growth mindset, strong ownership, and a proactive “can-do” attitude.
  • Proficiency in data querying and analysis using SQL and Google