Category & Consumer Insights Senior Associate
Astro
This job is no longer accepting applications
See open jobs at Astro.See open jobs similar to "Category & Consumer Insights Senior Associate" Accel.
manizales, caldas, colombia
Posted on Mar 31, 2026
Job Description:
- Initiate category and consumer insight analysis to shape assortment, pricing, promotions, and in-app experience strategies.
- Partner with Product, Data, and cross-functional teams to influence, support, and execute strategy.
- Collaborate closely with Data & Product teams to reduce insight generation TAT by establishing in-app data trackers and dashboards.
- Consolidate and streamline all data requirements across commercial teams, working with Data team to ensure datasets are available.
- Develop and maintain advanced dashboards and automated insights systems for performance tracking.
- Establish and continuously review category-related placements to improve efficiency and visibility.
- Support experimentation design and evaluation (pricing, assortment, promo tests).
- Identify customer missions, usage occasions, and buying patterns to create category development strategies.
- Conduct competitive benchmarking and market trend analysis.
- Provide strategic, data-driven recommendations that impact category performance.
- Lead ad-hoc deep-dive analyses for executive decisions or crisis response.
Requirements:
- Bachelor’s degree or higher in Business, Economics, Statistics, or Industrial Engineering.
- 2–4 years of experience in analytics or consumer insights, preferably within e-commerce or FMCG industries.
- Strong communication and storytelling abilities, capable of translating data into clear, actionable insights for both technical and business stakeholders.
- Proven ability to work cross-functionally and drive recommendations into execution.
- Growth mindset, strong ownership, and a proactive “can-do” attitude.
- Proficiency in data querying and analysis using SQL and Google
This job is no longer accepting applications
See open jobs at Astro.See open jobs similar to "Category & Consumer Insights Senior Associate" Accel.