About This Role

We're looking for a creative Freelance Employer Branding who loves storytelling, social media, and content creation. If you enjoy bringing company culture to life through engaging content and aren't afraid to experiment with new ideas and formats, we'd love to work with you!

Job Descriptions

• Brainstorm, create, and publish engaging content across various platforms, including social media posts, videos, carousels, articles, and more.
• Collaborate with the People & Employer Branding team to develop campaigns that support recruitment, employee engagement, and company culture initiatives.
• Turn employee stories, company events, and internal activities into authentic and relatable content.
• Experiment with different content formats such as Instagram Reels, LinkedIn posts, TikTok videos, carousels, and newsletters.
• Monitor content performance and continuously generate fresh ideas based on insights and trends.
• Analyze social media metrics (reach, engagement, clicks, etc.) to identify opportunities for improvement.
• Support the planning and execution of employer branding events and employee engagement activities.

Requirements

• Bachelor's degree in any field, preferably Communications, Marketing, Public Relations, Journalism, Digital Media, or other related disciplines.
• Experience in content creation, social media management, or employer branding.
• Event management experience is a plus.
• Creative with a strong storytelling mindset, whether through writing, visuals, or video.
• Familiar with design and video editing tools such as Canva, CapCut, Adobe Creative Suite, or similar.
• Comfortable using Instagram, LinkedIn, TikTok, and understands how to create engaging content for each platform.
• Strong communication skills in both Bahasa Indonesia and English.
• Curious, proactive, adaptable, and always eager to explore new content ideas and trends.