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Senior Display Manager, Performance Advertising

Atlassian

Atlassian

Marketing & Communications
San Francisco, CA, USA · Remote
Posted on Friday, June 14, 2024

Senior Display Manager, Performance Advertising

Marketing | San Francisco, United States | Remote, Americas | Full-Time

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About Atlassian

Software is changing the world, and we’re at the center of it all. Atlassian is advancing the art of team collaboration with products like Jira, Confluence, and Loom–and we’re just getting started. Driven by honest values, which are embedded in our culture, and consistent revenue growth, we’re out to unleash the potential of every team. From Amsterdam to San Francisco, we’re looking for people who are powered by passion and eager to do the best work of their lives in a highly autonomous yet collaborative, no BS environment. Atlassian. Powered by You.

More about the team

Our Paid Marketing Team is responsible for executing and measuring marketing campaigns that help promote Atlassian products, attract new audiences, and ultimately add new customers to our growing community. You'll join an outstanding team that is a critical growth engine for the company. The team works cross-functionally across with key partners in Product, Analytics, Design, and Engineering. You will report to the Performance Marketing Team Lead, Display & Social.


More about the role

Atlassian is seeking a Senior Paid Display Manager to accelerate our growth for our paid display channels. You thrive in a dynamic environment, feel invigorated by multi-tasking, strive to meet high standards, raise the bar on teams and on projects, and use your knowledge and expertise to make a huge impact across the organization. At the core, you are data-first and use data to inform decisions.

You will join the paid performance team to actively manage/execute, optimize, and drive strategy for our paid display channel. As our hands-on Senior Display Manager, you will be working closely with the paid performance team and will be responsible for strategizing, launching, managing, and scaling our paid display campaigns. You’ll partner with our paid performance teams for a holistic full funnel view, as well as marketing, product, and sales teams. You have a deep understanding of paid display campaigns, strategy, bid strategy optimization, audience segmentation, analytics, and testing.


More about the you

  • 4+ years of proven experience in produced display media running campaigns across display channels: Google Display Network and Programmatic (DV360, TradeDesk) in the B2B space.

  • 7+ years in paid performance marketing (social, native, display, search, ect).

  • Experience testing multiple ad types, audience segmentation, devices, landing pages, etc.

  • Demonstrate strong analytical skills in manipulating data sets (e.g. creating pivot tables / VLOOKUP / handling budget/performance)

  • Responsible for creating and supervising the performance of our paid display campaigns, constantly optimizing the efficiency and scale of our campaigns.

  • Analyze large data sets generate thoughtfully impactful reports and provide recommendations for expansion and efficiency

  • Knowledge of tracking (UTM creations & DCM trackers) and foundational tagging

  • Inform, launch, and measure all paid display media experiments (e.g. incrementality, bid testing, creative testing, etc.)

  • Dive deep into reporting which includes but is not limited to bids, device, audience segments, geo and demo targets, creative, etc

It's great, but not required if:

  • Onboard and launch a DSP

  • Experience with Incrementality measurement for display

  • Basic SQL knowledge

  • Experience with data presentation and visualization using Tableau

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $137,500 - $183,300

Zone B: $123,800 - $165,000

Zone C: $114,100 - $152,200

This role may also be eligible for benefits, bonuses, commissions, and equity.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.