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Senior Manager, Email Marketing



Marketing & Communications
Soho, New York, NY, USA
Posted on Thursday, May 30, 2024

Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. In support of our mission, we are seeking a data-driven Senior Manager, Email Marketing to join our Retention & Engagement Marketing team. Want to help us transform the travel experience? The ideal candidate will have expertise in driving customer engagement and retention through Email & SMS Marketing, and have a proven track record of driving impact in a fast-paced, dynamic environment.

We believe in being intentional about our approach to modern work. Our hybrid model drives our commitment to fostering an environment that empowers, enables and supports our workforce to do their best work with in-person moments that matter. The Senior Manager, Email Marketing reports to the Director of Retention & Engagement Marketing and will require a weekly in-office presence on Tuesdays and Thursdays.

As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our Employee Resource Groups, anti-racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.

What you’ll do as the Senior Manager, Email Marketing:

  • Own and manage our Email Marketing & SMS program, driving program strategy, execution, and performance to successfully engage and retain Away customers

  • Own the Email & SMS calendar, ensuring we have the optimal portfolio of content, templates, and campaigns to keep our customers engaged across the funnel—from list growth and onboarding, through loyalty and re-engagement

  • Identify, size, and pursue new opportunities for channel growth and optimization across customer segments and in support of broader Away strategic pillars

  • Develop a strategic test-and-learn roadmap and set clear channel goals to drive efficient growth, balancing long-term initiatives with near-term needs

  • Execute channel analysis and process work with a sharp attention to detail and operational excellence, building scalable processes and driving innovation from internal platforms and tools to cross-functional communications and workflows

  • Optimize our Email & SMS segmentation and targeting strategies, with the goal of developing personalized relationships while also growing the value of our customer file and improving customer retention

  • Partner closely with cross-functional teams, including Creative, Brand, Data, Digital Product, and Engineering to plan, execute, and measure campaigns, and contribute to our efforts to improve the overall customer experience

  • Develop a high-performing team by mentoring, motivating, and supporting them in their learning and development

  • Serve as the in-house Email & SMS expert, building up organizational competences by staying ahead of platform changes, consumer trends, and best practices, and identifying new opportunities to grow each channel

  • Support the development of Away’s customer retention & engagement strategy by providing input into channel strategy, measurement, and MarTech roadmap, including future-thinking opportunities and testing

Who you are:

  • You have a minimum of 7 years of professional Email Marketing experience in a data-driven, high-growth environment; experience in SMS and/or Loyalty Marketing strongly preferred, but not required

  • You’re proficient in Email Marketing platforms and tools, such as SendGrid, Klaviyo, Iterable, or Braze

  • You have a strong understanding of HTML/CSS and responsive email design

  • You have experience managing and optimizing email calendar strategy and lifecycle journeys, balancing a keen eye for creative with data-driven performance optimizations based on both quantitative and qualitative insights

  • You have exceptional analytical and data-driven problem-solving skills, with prior experience translating performance metrics into actionable insights

  • You have demonstrated expertise in CRM data, reporting structures, and methodologies (A/B testing, attribution), and a strong understanding of Web Analytics tools (e.g. GA, Amplitude), dashboarding platforms (e.g. Looker, Tableau), and Excel

  • You have a high level of initiative, self-direction, and attention to detail

  • You’re a strong collaborator, with experience working cross-functionally among business stakeholders and technical teams to effectively drive action and impact

  • You’re a team player with a "no task is too small" attitude

  • You enjoy working and learning in a fast-paced and ever-changing environment

  • You’re passionate about transforming travel (but that’s a given!)

Compensation Package:

Our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards program that also includes benefits, bonus, equity and various social and professional investment opportunities at Away. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Away employees. We expect the majority of the candidates who are offered roles at Away to fall healthily within the range based on these factors.

  • Salary Range: $140,000.00 - $145,000.00 annually

  • This role is eligible to participate in Away’s Annual Company Performance Bonus Plan, the terms of which are determined on an annual basis at the discretion of the company

  • Equity Grant: commensurate with level determined at the discretion of the company

  • Benefits Overview:

    • Medical, Dental and Vision insurance

    • Life and AD&D insurance

    • 401(k) with a company match

    • Flexible spending, health savings and commuter benefits

    • Paid Time Off (vacation, personal well being, volunteer, paid holidays, floating holidays, bereavement and jury duty)

    • Paid Parental Leave, Short & Long-term disability

    • Product stipends and recognition awards

About Away:

Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. The company launched in 2016 with one perfectly designed carry-on and has since expanded to offer an array of luggage and travel essentials built for the modern traveler. Headquartered in New York City, with teams in London and Toronto, Away currently ships products to three countries around the world. Away has been named one of Fast Company’s “World’s Most Innovative Companies”, has been recognized on TIME’s list of “Best Inventions”, and Inc's Best Led Companies. To learn more, visit

You’ll love working at Away because:

  • We travel. We encourage you to take time to recharge outside of the office. You’ll have generous PTO to explore new places and access to Away products to ensure your travels are seamless.

  • We’re not just employees. We’re people. We deeply value the talent our team brings to the table, and believe that fair and equitable total rewards packages are part of our commitment to everyone who works here. We offer insurance coverage (health, vision, and dental), tax savings plans for retirement, dependent care, commuter benefits, generous and inclusive parental leave, and a stocked kitchen.

  • We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities, as well as access to one-on-one professional coaching services, so we can support you as the company's needs evolve.

  • We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is, too. Through people-focused initiatives like our Employee Resource Groups, monthly cultural programming, our hybrid approach to ways of working, and our newly designed HQ that centers intentionality & collaboration, we're building the cultural foundation that gives people the emotional and physical space to bring their best selves to work.

  • And so much more…! You can bring your dog to work. We organize ways to give back to our local communities.

EEOC Statement:

Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected].