Key Responsibilities

Social Media Marketing

• Assist in planning and publishing posts across LinkedIn, Facebook, Instagram, X and YouTube
• Research trends, hashtags, and industry content to boost visibility and engagement
• Help create visually engaging and informative social content (in coordination with designers)

Basic SEO & Website Updates

• Conduct keyword research and support on-page SEO optimisation (titles, meta descriptions, alt text)
• Update and maintain website content as needed
• Track improvements in organic visibility and traffic using tools like Google Search Console and Google Analytics

Email Marketing

• Assist in creating and sending email campaigns using tools like Mailchimp or Zoho Campaigns
• Support segmentation, A/B testing, and performance tracking of emailers

Paid Campaign Support

• Support Google Ads and Meta Ads campaign setup, monitoring, and basic reporting
• Research keywords, write ad copy, and monitor ad performance

Analytics & Reporting

• Track and report key marketing KPIs: impressions, CTR, CPL, MQLs, etc.
• Prepare weekly and monthly performance dashboards using Google Analytics, Meta Business Suite, and Zoho CRM