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Store Merchandising & CRO Specialist



Sales & Business Development
Paris, France · Remote
Posted on Wednesday, June 26, 2024
About BlaBlaCar
BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.
Your Mission
We are looking for a STORE-MERCHANDISING & CRO SPECIALIST to join BlaBlaCar’s Growth Marketing team. Reporting to the Organic Marketing Manager, your role will be to define, prioritize & implement actions on specific touchpoints of each of our stores (app, website & blog) in order to :
- Support business, marketing or informational needs.
- Optimizing the conversion rate of our user journeys.
The Organic Marketing team
The Organic Marketing team’s scope is:
- First and foremost, to define and roll-out an SEO strategy enabling us to emerge as a global & multimodal organic actor on all active markets.
- But it also includes the management of our website’s Landing Pages, content & UX, notably to support all marketing initiatives on the latter.
With this hiring we want to increase our ability to support these marketing initiatives while putting more focus on conversion rate optimization projects. The Organic Marketing team sits within BlaBlaCar’s Growth Marketing team. This team manages centrally all our high impact channels (SEO, SEA, Facebook, Display, ASA, Youtube) thanks to a skilled and motivated team of channel experts.

Your responsibilities

  • Support acquisition, branding & retention initiatives by building landing pages, writing copies, A/B testing different versions and rolling out campaigns.
  • Suggest UX enhancements on existing pages & develop new optimized web page templates for partners across marketing and other departments to build.
  • Be an advocate for optimizing marketing web pages (on both desktop and mobile) balancing conversion rate optimization with user experience and long-term brand sentiment.
  • Develop a web page optimization product backlog & prioritize it by leading an A/B testing program.
  • Collaborate with other team members including SEO, SEA, CRM, Paid, Product & Tech, to drive our overall website strategy and identify new landing page opportunities.
  • Boost App downloads via ASO actions & on-page optimizations.

Your qualifications:

  • You are knowledgeable on the Web CRO space, and advocate for bringing new techniques and technologies to the company.
  • You have a deep understanding of testing, including A/B and multivariate, and know when to apply different methodologies.
  • You know how to build cross-functional partnerships with product, engineering, design, and other marketing teams.
  • Full working proficiency in English, and an excellent level of French or Spanish.
  • Fit with our BlaBlaPrinciples.
  • Thriving in a collaborative, fast-growing and innovative environment
  • Ability to take ownership, aligned with business priorities
  • Nice to have : You have some App Store Optimization knowledge or have experience using a CMS

What we have to offer

  • Full remote possible in the country of employment.
  • 4 additional weeks on top of legal maternity leaves.
  • Financial support for home office equipment.
  • Minimum 25 days holiday per year.
  • Local meal plan policy (Swile card).
  • 50% transportation paid (Forfait Mobilité Durable).
  • Relocation package and visa support.
  • Free unlimited carpooling & bus ridesPersonal growth via trainings, mentorship, and internal mobility programs.
  • Employee Stock ownership plan.
  • Regular team building events.
  • Mental health support through
  • 1 day off per year to test our product.
  • 1 day per year for social engagements with non-profits.

Interested in joining the ride?

  • a 45-min video-call with your Talent Acquisition Manager to get to know you, understand your career expectations and answer your questions.
  • a 30-min video-call with our William, our Organic Marketing Manager, to deep dive into the role.
  • a 30-minute case study presentation with William (which you will be given 3 days to prepare for) to assess your technical skills.
  • a 30-min video-call with Mathieu de Breyne, our Growth marketing lead, for vision fit and rounding off the process.
  • Our hiring process lasts on average 25-30 days, offers usually come within 48 hours.
Not sure yet?
BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application.