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Manager Product Marketing

BrowserStack

BrowserStack

Marketing & Communications, Product
India
Posted on Friday, June 14, 2024

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:

  • BrowserStack is Great Place to Work-Certified™ 2020-21

  • Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

  • Ranked in Forbes Cloud 100 in 2021 - for the second time

  • Featured in LinkedIn Top Startups India 2018

Role in a nutshell:

BrowserStack is looking for Product Marketers across levels. This role will play a key role in developing our product positioning and messaging. You will be a tireless and passionate advocate for our key target audiences - as such you will need to have a clear understanding of their problems, how they like to consume information, who they trust etc. You will partner closely with the sales team to develop sales collateral that will assist them in their motions. You will also work with content marketing to create customer facing collateral and with the demand generation teams to jointly plan campaigns using these customer facing assets.

Desired Experience:

  • 8+ years of overall experience in Product Management, Engineering or Product Marketing

  • At least 4 years of experience in Product Marketing at a technology-based Software Product company

  • Ideal candidates would have experience marketing to deeply technical audiences like developers

  • Experience in positioning technical products to both technical users and decision makers

  • Excellent oral and written communication skills

What will you do?

  • Develop and maintain a persona library of all the key target audiences

  • Develop product positioning and messaging that resonate with our core audiences: developers, with an eye toward decision-makers including QA managers, Engineering managers, and CTOs

  • Create product collateral like data sheets, customer presentations, blogs, whitepapers etc

  • Develop thought leadership content with a clearly articulated and differentiated POV around testing

  • Create sales collateral like product & competitor battlecards

  • Partner with the product team on product launches

  • Define & Track the right metrics that show progression towards product marketing goals

Benefits:


In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

  • Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

  • Gratuity as per payment of Gratuity Act, 1972

  • Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

  • Remote-First work environment that allows our people to work from anywhere in India

  • Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience